Scroll down to read the archives since 2003.
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| If you want to learn and find out more about ethical marketing success stories, instances where ignoring the ethically questionable "easy money" paid big dividends for a company, product or individual, head off to Shel Horowitz' site and sign-up for his valuable Positive Power of Principled Profit newsletter. Shel is an Internet pioneer I have been following for quite a few years and this pointer to his good work is the least I can do to support his valuable, independent efforts. If I wanted to make the world insist on knowing why I, Robin Good, are so damn special, Shel Horowitz would probably one of the people I would talk to first.
--Robin Good, MasterNewMedia.org |
How Subjects are Chosen for Positive Power Spotlight
As a one-person volunteer newsletter editor, I see part of my mission to spread the news that companies can succeed by being ethical. However, this effort is in my spare time and does not create a revenue stream. I rely on a wide range of information sources to identify companies that seem to be operating with a focus on ethics, service, cooperation, and valuing all stakeholders. While I do make a brief attempt to validate that a company is worth choosing, I do not subject these companies to any kind of ethics audit, and their inclusion does not mean my endorsement. Occasionally, I may find information that makes me feel my selection may not have been appropriate. All I can say is, I do the best I can with the information I have at the time--and I may make a mistake once in a while.
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September, 2003: Nature's Path; Review of Love is the Killer App
October, 2003: Saturn: Changing the Face of Car Sales by Focusing on the Customer; Review of Perfecting Corporate Character
November, 2003: Principles of Content Integrity For Information Producers and Marketers (Juiced Consulting); Review of Hug Your Customers
December, 2003: Fetzer Vineyards: Sustainable and Profitable; Review of True to Our Roots
January, 2004: Stephen Brockelman; Review of ZenWise Selling
February, 2004: The Inn at Little Washington; Review of Marketing From The Heart
March, 2004: Common Sense Advisory: How to Convert More of Your Tentative Prospects with Highly Targeted, Personal Emails (Marketing Sherpa); Review of Doing the Right Thing: A Guide to Business Ethics
April, 2004: How Marketing is Like Making Love; Review of The Street Kid's Guide to Having it All
May, 2004: Patagonia; Review of Ideas Are Free: How the Idea Revolution is Liberating People and Transforming Organizations
June, 2004: Eva Rosenberg, Tax Mama; Review of Blue Mountain: Turning Dreams Into Reality
August, 2004: Co-op America; Review of Conflict Unraveled: Fixing Problems at Work and in Families
September, 2004: ComfortQuilts.org; Review of Co-opetition
October, 2004: Nuestras Raices; Review of The Good, The Bad, and Your Business: Choosing Right when Ethical Dilemmas Pull You Apart
November, 2004: Magazines for Ethical Business; "The Personal Touch" by Terrie Williams
December, 2004: BP; "Cause for Success: 10 Companies that Put Profits Second and Came in First" by Christine Arena
January, 2005: Bravo: Lonely Planet Donates to Tsunami Relief; The Serving Leader: 5 Powerful Actions that Will Transform Your Team, Your Business and Your Community, by Ken Jennings and John Stahl-Wert
February, 2005: DearReader.com; "Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit" by Susan Harrow
March, 2005: Matrix Resources; "Spiritual Capitalism: What the FDNY Taught Wall Street About Money," by Peter Ressler and Monica Mitchell Ressler.
April, 2005: Organic Bouquet; "Decent People, Decent Company" by Robert L. Turknett and Carolyn N. Turknett
May, 2005: PNM: Accepting Responsibility When Things Go Wrong; "Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business" by George Ludwig
June, 2005: Carl R. Sams II Photography: Charity Creates a Bestseller; "Winners Never Cheat: A Self-Made Billionaire Speaks Out on Honesty and Generosity" by Jon M. Huntsman
July, 2005: Treat Reps as Allies; "Everyday Ethics: Putting Values Into Action" by Michael Rion
August, 2005: Costco Proves a Deep Discounter Doesn't Have to Cut Throats; "Think Big, Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive" by Jason Jennings
September, 2005: Wal-Mart's Response to Katrina Earns a Spot on the List; "A Marketing Plan for Life" by Robert Michael Fried
October, 2005: The Helena: Green Principles in a Luxury NYC High Rise; "What Do You Stand For?: Stories About Principles That Matter," Jim Lichtman, Editor
November, 2005: IBM Slashes Carbon Emission by 1.28 million tons, Saves $115MM in Fuel Costs; The Company We Keep: Reinventing Small Business for People, Community, and Place, by John Abrams
December, 2005: MSA Pedal Steel Guitars; It Takes a CEO by Leo Hindery
January, 2006: The Body Shop; Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know, by Jeffrey Gitomer
February, 2006: Dean's Beans; Better Ethics Now by Chris Bauer
March, 2006: Commerce Bank; Overpromise and Overdeliver by Rick Barrera
April, 2006: New Society Publishers; Lean and Green by Pamela J. Gordon
May, 2006: SHARE; The Integrity Advantage by Adrian Gostick and Dana Telford
June, 2006: MidAmerican Energy; Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
July, 2006: Imagine That Furniture; Underdog Advertising, by Paul W. Flowers
August, 2006: Cognex; Values-Driven Business: How to Change the World, Make Money, and Have Fun, by Ben Cohen and Mal Warwick
September, 2006: Eco-Artware; The Likeability Factor: How to Boost Your L-Factor & Achieve Your Life's Dreams, by Tim Sanders
October, 2006: Dr. Mark McMahon; The Success Principles, by Jack Canfield with Janet Switzer
November, 2006: Thomson-Shore; The Power of Nice, by Linda Kaplan Thaler and Robin Koval
December, 2006: Timberland; The Power of Principles, by William J. Byron, S.J.
January, 2007: Business Networking International; Getting to Scale: Growing Your Business Without Selling Out, by Jill Bamburg
February, 2007: Pedal People; Small Is Beautiful: Economics as if People Mattered, by E.F. Schumacher
March, 2007: Food for Thought Organic Foods; Values Sell by Nadine A. Thompson and Angela E. Soper
April, 2007: Cumins Inc; Simpleololgy by Mark Joyner
May, 2007: The Old Creamery Grocery; The Fortune at the Bottom of the Pyramid by C.K. Prahalad
June, 2007: Zappos.com; The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction
July, 2007: RMI; Influencer: The Power to Change Anything
September, 2007: Ink Solutions; The Organic Entrepreneur by Maxine Hyndman
October, 2007: Armstrong Capital; Getting a Grip by Frances Moore Lappé
November, 2007: GreenDisk; Javatrekker by Dean Cycon
December, 2007: 94.7 The Globe; Working Ethically... On a Shoestring: Creating a Sustainable Business Without Breaking the Bank by Lorenza Clifford, Tim Hindle, Nick Kettles, Carry Somers, and Lesley Somers
January, 2008: Chelsea Green; Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath
February, 2008: Laborfair.com; Ally Relationships by Anthony O. Putman
March, 2008: Herman Miller; Growing Local Value: How to Build Business Partnerships that Strengthen Your Community, by Laury Hammel and Gun Denhart
April, 2008: Superquinn; The Speed of Trust, by Stephen M.R. Covey with Rebecca R. Merrill
May, 2008: AISO.net; Truth: The New Rules for Marketing in a Skeptical World by Lynn Upshaw
June, 2008: Eco-libris; All Marketers are Liars by Seth Godin
August, 2008: Valhalla Organic Macadamia Farm, Ethical Markets by Hazel Henderson
September, 2008: Anita Roddick/The Body Shop, Zentrepreneurism by Allan Holender
October, 2008: Newman's Own, The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication, by Isabelle Albanese
November, 2008: Equality Business Advisory Council, The Customer Delight Principle
December, 2008: Tyson Foods, Just Good Business
January, 2009: Green Home Environmental Store, Greening Your Business: The Hands-on Guide to Creating a Successful and Sustainable Business, by Daniel Sitarz
February, 2009: Reteez.com, Finding the Sweet Spot, by Dave Pollard
March, 2009: HelpAReporter.com (HARO), If Not Me, Then Who? by E. Cabell Brand
April, 2009: RegionalBest.com, The Heart of Marketing by Judith Sherven, Ph.D. and Jim Sniechowski, Ph.D.
May, 2009: Southwest Airlines, CauseWired: Plugging In, Getting Involved, Changing the World by Tom Watson
June, 2009: Khaya Cookies - With a Conscience, ONO: Options Not Obligations: Enrich Your Personal Life by Rethinking Your Financial Life by Marc Warnke
July, 2009: US Cellular: "Ethics Pays", The Pursuit of Something Better by Dave Esler and Myra Kruger
August, 2009: EnergyCircle.com, Tipping the Point by Tom O'Brien