If you don't already own a copy of Shel's award-winning earlier book, Grassroots Marketing: Getting Noticed in a Noisy World, and you're ordering the print version of Principled Profit, you can save a few bucks by ordering together. Then you only have to pay the shipping on Grassroots, because the other book can ride along in the same envelope.
To preview Grassroots, please visit http://www.frugalmarketing.com.
To go directly to our order page (hosted on a different site), please click here.