A lot has changed since PrincipledProfit.com went live in 2003. The idea of business ethics and green principles as success strategies is no longer cutting edge. It’s become mainstream.
And siteowner Shel Horowitz has not stood still. He’s now focused on going beyond mere sustainability—helping businesses create and market profitable solutions to problems like hunger, poverty, war, and catastrophic climate change. “Business can help regenerate our planet and our society, and increase revenues/cut costs in the process,” he says.
Learn how Shel can help you or pick up a copy of his latest book, Guerrilla Marketing to Heal the World, at GoingBeyondSustainability.com
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups. Copywriter, marketing and publishing consultant, international speaker, and award-winning author of seven books. 