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Jargonaut: noun: someone who expresses him or herself in meaningless babble. Word invented by Shel Horowitz (that’s me) as I commented on Drayton Bird’s Bird Droppings blog.
He has a fabulously funny essay about jargonauts. Go read it.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on business ethics as a success driver. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
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Ooops–egg on my face! I should have looked before I claimed credit for inventing “jargonaut.” William Safire used it (same meaning) all the way back in 1980.
http://www.wordspy.com/words/jargonaut.asp
Comment by Shel Horowitz, Ethical Marketing Expert — November 18, 2007 @ 9:36 pm