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Once again, that line between paid PR and actual journalism is getting kind of blurry. This time, the New York Times reports, the culprit is Wal-Mart.
At least Wal-Mart does not appear to be paying the bloggers who are spouting its press releases and pretending to raise independent voices of indignation–and to my mind, that’s an important distinction compared to the “news” people planted and paid for by the white House (e.g., Armstrong Williams)–but still, it’s deeply disturbing
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
