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Entries Tagged as 'twitter'

How NOT to be on Twitter #blogboost

August 24th, 2010 · View Comments · Web 2.0/Social Media

Twitter is such a powerful tool! I’ve used it to connect and reach out, to learn about trends and issues, to amplify messages from people who are putting out great content, to build my network, to ask for advice and favors, to support people I wanted to do favors to, to give advice, to publicize events and products, to get speaking gigs and book sales, and simply to chat up with friends.

It’s possible my new follower is getting tons of value by lurking on over 900 Twitter feeds. But even if this person can’t think of anything to say, it would be only a couple of clicks to retweet messages that were especially compelling. Not to do so is leaving most of Twitter’s value on the table. In Twitter as in life, you gain much more value when you give as well as get.

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Another Blog Challenge–OK, So I’m Crazy (#blogboost )

August 19th, 2010 · View Comments · Blog Tour, Marketing Techniques and Philosophies, Networking, People Helping People, Web 2.0/Social Media

I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]

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With Social Media, I Can Cross Time Tunnels to the Distant Past

October 31st, 2009 · Comments Off · Shel's Personal Life, Web 2.0/Social Media

Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in. Today, I went to see that poet friend for the first time since [...]

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George Kao’s Social Media Secrets: Notes From the Call

September 23rd, 2009 · View Comments · Networking, Web 2.0/Social Media

Yesterday, I co-hosted a teaching call with the amazing George Kao, a social media trainer who specializes in highly productive techniques for using social media (and who is socially conscious, too. George gave me permission to share his very informative handout: his slides are at http://georgekao.com/socialslides I also want to share a few of the [...]

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George Kao on Social Media, 15 Minutes/Day: Join Me Tuesday 5 pm ET/2 pm PT

September 20th, 2009 · View Comments · Marketing Techniques and Philosophies, Web 2.0/Social Media

I learn so much from listening to George that I not only sat in on *three* of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco.

I’m absolutely thrilled to be co-hosting this call (with my friend Allison Nazarian). If you only pick one teleclass to attend in the next few months, make it this one.

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What’s the best way to thank on Twitter?

August 2nd, 2009 · View Comments · Shel's Personal Life, Web 2.0/Social Media

This is something I’ve been struggling with pretty much since I joined Twitter over a year ago: how do you let people know you appreciate what they’ve done without filling up your Twitter stream with posts that are of low value to other readers? Yes, if they’re following you, you can send a DM (Direct [...]

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Mari Smith: Be A Conscious Twitterer

April 19th, 2009 · View Comments · Web 2.0/Social Media

Mari Smith is a brilliant young marketer who has absolutely seized the reins of Facebook and Twitter and become a social media rock star. We had a conversation a couple of years ago when I was keynoting a conference she was attending, and she was the one who finally pushed me over the edge to [...]

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Review: The Zen of Social Media Marketing, by Shama Hyder

April 9th, 2009 · View Comments · Marketing Techniques and Philosophies, Reviews, Uncategorized, Web 2.0/Social Media

Reviewed by Shel Horowitz A very good basic introduction to the most important social network platforms–and some truly extraordinary content about how and why to use video to achieve massive conversion rates. A nice Q&A section answers several common beginner questions, very sensibly. Clearly written, and delightfully formatted for easy on-screen reading. Shama also walks [...]

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#Skittles Changes Its Home Page to Twitter Search

March 2nd, 2009 · View Comments · Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media

I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.”

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Loving Twitter

December 20th, 2008 · View Comments · Web 2.0/Social Media

I had to miss the first Western Massachusetts Tweetup since I joined Twitter a few months ago, because we’re in the middle of a serious blizzard and I live several miles from town on winding, hilly country roads. And this was a bummer–I was very much looking forward to seeing old friends and meeting new [...]

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