Judging by my life this week, the environmental movement is on a growth path: Today, I leave for New York City, where I’ll be speaking tomorrow at the Go Green Expo—I’m speaking at 12:30 and then signing copies of my newest book, Guerrilla Marketing Goes Green.. Organizers are expecting 8000 people over the course of [...]
Entries Tagged as 'sustainability'
The Movement is Growing Amazingly
March 18th, 2010 · View Comments · Energy & Sustainability
Tags: environmental movement·go green expo·Guerrilla Marketing Goes Green·new york city·sustainability
Is It Time for the “Elm Street Economy?”
January 5th, 2010 · Comments Off · Abundance and Prosperity, Energy & Sustainability, People Helping People, Uncategorized
It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated. I’ve [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
First Annual Report Spotlights Wiley’s Sustainability Commitment
August 19th, 2009 · Comments Off · Business Ethics, Energy & Sustainability
Since John Wiley & Sons is publishing my next book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), I was very pleased this morning to discover a press release about its first sustainability/responsibility report. Wiley’s press release includes ten accomplishments for the fiscal year just [...]
Tags: corporate social responsiblity·Guerrilla Marketing Goes Green·Jay Conrad Levinson·John Wiley & Sons·sustainability
Bicycles Made of Bamboo
July 7th, 2009 · Comments Off · Abundance and Prosperity, Energy & Sustainability, Uncategorized
I think this is soooo cool! Bicycles are already an incredibly liberating, essentially nonpolluting technology. Now someone in Africa has found a way to use native bamboo as a bicycle-building material. Sustainable, renewable, widely available, and with potentially an enormous impact. How great would it be if this were widely adopted?
Measuring Sustainability in EVERY Aspect of Business: Dean’s Beans
May 21st, 2009 · View Comments · Abundance and Prosperity, Business Ethics, Energy & Sustainability, People Helping People, Social and Economic Justice
When are sustainability measures real, and when are they a counterproductive waste of time and money? That was one of a several very interesting questions posed by Dean Cycon, CEO of Dean’s Beans and award-winning author of Javatrekker: Dispatches from the World of Fair Trade Coffee (Chelsea Green, 2007). Dean’s Beans uses only organic fair-trade [...]
Tags: dean cycon·dean's beans·organic fair-trade coffee·sustainability
The Green and Ethical Wave is Becoming Mainstream
May 4th, 2009 · View Comments · Business Ethics, Energy & Sustainability, Publishing
In 2002, when I was writing my award-winning sixth book, Principled Profit: Marketing That Puts People First, a lot of the ideas in it were way out in front of the pack. Not a lot of people were talking about corporate environmental sustainability, and pretty much no one was talking about success through business ethics. [...]
Tags: business ethics pledge·Guerrilla Marketing Goes Green·Jay Conrad Levinson·John Wiley & Sons·Principled Profit: Marketing That Puts People First·sustainability
