The convergence of social media and progressive causes is very exciting to me; I see enormous potential to leverage social media for social change. Even as far back as 2000, I used social media as an essential building block of a successful local activist campaign (in fact, I discuss this in my latest book, Guerrilla [...]
Entries Tagged as 'social media'
With Social Media, I Can Cross Time Tunnels to the Distant Past
October 31st, 2009 · Comments Off · Shel's Personal Life, Web 2.0/Social Media
Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in. Today, I went to see that poet friend for the first time since [...]
Tags: facebook·friendships·reconnecting·social media·twitter
Should You Be Open About Polarizing Interests?
August 4th, 2009 · Comments Off · Politics, Transparency vs. Secrecy, Web 2.0/Social Media
My friend Elsom Eldridge has a nice article about how to avoid becoming “Social Media Roadkill.” And I agree with almost everything he says. Almost everything. With my usual focus on transparency, here’s what I disagree with (emphasis added): Be personable but don’t give people a reason to dislike you. Mention your dog or your [...]
Joel Makower vs. Dan Goleman: social media & consumer’s eco-buying choices
July 6th, 2009 · Comments Off · Energy & Sustainability, Transparency vs. Secrecy, Web 2.0/Social Media
Great discussion on Green Biz between Green business expert Joel Makower and emotional intelligence expert Daniel Goleman, on the roles of informed consumers, “radical transparency,” and social media in eco-friendly consumer buying patterns. Start with Makower’s post, click over to Goleman’s response, and then read the comments on both pages. This was my comment: I [...]
Tags: danile goleman·greenwashing·joel makower·radical transparency·social media·social proof
52-Year-Old “Codger” on Youth and Social Media
March 9th, 2009 · View Comments · Web 2.0/Social Media
will this be the generation that forgets how to talk on the phone, just as we were the generation that forgot how to write letters?
In This Fortune 500 Strategy, Social Media Reigned Supreme
February 25th, 2009 · Comments Off · Marketing Trends/News, Web 2.0/Social Media, media-general
Four years FedEx took over the Kinko’s copy and office services company, the Kinko brand was dropped entirely in 2008; those services are now grouped under FedEx Office. When Marketing Sherpa interviewed FedEx’s Director of Global Brand Management, Gayle Christensen, she outlined eight steps the company took to smooth the transition in the public eye [...]
Tags: blogosphere·fedex kinko's·Gayle Christensen·journalists·social media
