In a cutely titled post called “Six Degrees of Customer Separation,” my cyberfriend Sean D’Souza opined that it’s going to take six contacts before his prospects become customers. And that he actually doesn’t expect (or even particularly desire) a sale right away. Other experts use Jeffrey Lant’s “Rule of Seven” contacts. I take a heretical [...]
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Connect With Shel
Multiple Award-Winning Blogger
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About Shel
Name: Shel Horowitz
Location: Hadley, Massachusetts, United StatesA blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
