This is an approximate verbatim transcript of the phone call I just ended. Me: “Hello, this is Shel, how may I make your day special?” Her: “I’m from and I wanted to let you know that our sales manager will be in your area on Thursday and would like to make an appointment.” Me: What [...]
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Connect With Shel
Multiple Award-Winning Blogger
Translator
About Shel
Name: Shel Horowitz
Location: Hadley, Massachusetts, United StatesA blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
