I could name hundreds of examples of companies whose marketing departments utterly squander their chance to move the discourse forward. But to have two in the same breakfast struck me as worth writing about.
Entries Tagged as 'marketing'
Branding Lessons at Breakfast (What Not to Do) #blogboost
August 30th, 2010 · View Comments · Advertising
Tags: advertising·cheerios·general mills·lipton tea·marketing·packaging
This is What Gives Marketing a Bad Name
December 16th, 2009 · View Comments · Marketing Techniques and Philosophies
This is an approximate verbatim transcript of the phone call I just ended. Me: “Hello, this is Shel, how may I make your day special?” Her: “I’m from and I wanted to let you know that our sales manager will be in your area on Thursday and would like to make an appointment.” Me: What [...]
Networking can Happen ANYWHERE
July 29th, 2009 · Comments Off · Marketing Techniques and Philosophies, Networking, People Helping People
Proving yet again that you can network pretty much anywhere…I was listening to a teleclass and 37 minutes into the call, the presenter fell off. He didn’t come back on, but someone else asked if anyone was there, and I responded. Fifteen minutes later, I had been booked as a guest on his radio show, [...]
Tags: marketing·Networking·radio guest·teleclass·teleseminar
