Note From Shel Horowitz, Owner of this Blog: I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue with, at least not yet. I’d like you to have your say first, and when I return [...]
Entries Tagged as 'marketing techniques'
Good Marketing Is Good Business (Guest Post by Jim Kukral)
July 6th, 2010 · View Comments · Advertising, Copywriting, Marketing Techniques and Philosophies, language, propaganda
Tags: Jim Kukral·marketing techniques·sales letters·scammy marketing
Shills and Specials: Running the Gauntlet on Ocean Drive
January 18th, 2010 · View Comments · Advertising, Marketing Techniques and Philosophies, Shel's Personal Life
Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated market. First of all, almost every restaurant (and they are numerous), not only on Ocean Drive but on several of [...]
Tags: competition·deco district·marketing techniques·miami beach·shills·south beach
