Yesterday, I co-hosted a teaching call with the amazing George Kao, a social media trainer who specializes in highly productive techniques for using social media (and who is socially conscious, too. George gave me permission to share his very informative handout: his slides are at http://georgekao.com/socialslides I also want to share a few of the [...]
Entries Tagged as 'linkedin'
George Kao’s Social Media Secrets: Notes From the Call
September 23rd, 2009 · View Comments · Networking, Web 2.0/Social Media
Tags: facebook·George Kao·linkedin·social media training·twitter·webinar training
The Democratized Encyclopedia: Social Networks
April 29th, 2009 · View Comments · Customer Service as Marketing, Frugality/Frugal Fun, Marketing Techniques and Philosophies, Web 2.0/Social Media
When a lot of people think of crowd-sourcing–harnessing the network of common wisdom–they probably think first of Wikipedia, which is written by its users. But Wikipedia, and Wikis in general, are only the most visible piece of an amazing phenomenon that dates back to the earliest days of the Net. Maybe eight or ten years [...]
Review: The Zen of Social Media Marketing, by Shama Hyder
April 9th, 2009 · View Comments · Marketing Techniques and Philosophies, Reviews, Uncategorized, Web 2.0/Social Media
Reviewed by Shel Horowitz A very good basic introduction to the most important social network platforms–and some truly extraordinary content about how and why to use video to achieve massive conversion rates. A nice Q&A section answers several common beginner questions, very sensibly. Clearly written, and delightfully formatted for easy on-screen reading. Shama also walks [...]
Tags: blogs·facebooik·linkedin·shama hyder·The Zen of Social Media Marketing·twitter·video
Is it Ethical to Pay for Referrals?
March 25th, 2009 · View Comments · Business Ethics
Very interesting discussion at LinkedIn on when it is or isn’t OK to pay referral fees. I don’t believe you have to be a member to see the discussion though you do if you want to make a comment (might have to join the group first, I don’t know). Here’s my take. When colleagues refer [...]
