Since John Wiley & Sons is publishing my next book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), I was very pleased this morning to discover a press release about its first sustainability/responsibility report. Wiley’s press release includes ten accomplishments for the fiscal year just [...]
Entries Tagged as 'John Wiley & Sons'
First Annual Report Spotlights Wiley’s Sustainability Commitment
August 19th, 2009 · Comments Off · Business Ethics, Energy & Sustainability
Tags: corporate social responsiblity·Guerrilla Marketing Goes Green·Jay Conrad Levinson·John Wiley & Sons·sustainability
The Green and Ethical Wave is Becoming Mainstream
May 4th, 2009 · View Comments · Business Ethics, Energy & Sustainability, Publishing
In 2002, when I was writing my award-winning sixth book, Principled Profit: Marketing That Puts People First, a lot of the ideas in it were way out in front of the pack. Not a lot of people were talking about corporate environmental sustainability, and pretty much no one was talking about success through business ethics. [...]
Tags: business ethics pledge·Guerrilla Marketing Goes Green·Jay Conrad Levinson·John Wiley & Sons·Principled Profit: Marketing That Puts People First·sustainability
