As carbon footprint, global warming (what an innocuous name for such a dreadful phenomenon) and similar issues have finally reached a critical mass to come into mainstream consciousness, the time seems ripe to move our threatened planet forward. And marketers have to be there, leading the charge, marshaling public opinion, and moving from consciousness that we need to save the planet to actually doing it. I envisioned an organization that would not only provide support to each other, but stake out advocacy positions that would enable governments, businesses, nonprofits, and the public to go more Green and do it faster.
Entries Tagged as 'Guerrilla Marketing Goes Green'
Why I’m Starting a Trade Association for Green Marketers
June 24th, 2010 · Comments Off · Energy & Sustainability, International Association of Earth-Conscious Marketers, Networking, Shel's Personal Life
Tags: green marketers·Guerrilla Marketing Goes Green·jay levinson·mount holyoke range·save the mountain·trade association
Tim O’Reilly & SF Chronicle on SF Privacy Changes
May 21st, 2010 · View Comments · Business Ethics, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media, privacy
Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
Tags: apple computer·bait-and-switch·facebook privacy·google·Guerrilla Marketing Goes Green·Jay Conrad Levinson·mark zuckerberg·san francisco chronicle·tim o'reilly·user bill of rights
The Movement is Growing Amazingly
March 18th, 2010 · View Comments · Energy & Sustainability
Judging by my life this week, the environmental movement is on a growth path: Today, I leave for New York City, where I’ll be speaking tomorrow at the Go Green Expo—I’m speaking at 12:30 and then signing copies of my newest book, Guerrilla Marketing Goes Green.. Organizers are expecting 8000 people over the course of [...]
Tags: environmental movement·go green expo·Guerrilla Marketing Goes Green·new york city·sustainability
Building Cooperative Marketing Relationships: Practicing What I Preach
January 27th, 2010 · View Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media
Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
First Annual Report Spotlights Wiley’s Sustainability Commitment
August 19th, 2009 · Comments Off · Business Ethics, Energy & Sustainability
Since John Wiley & Sons is publishing my next book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), I was very pleased this morning to discover a press release about its first sustainability/responsibility report. Wiley’s press release includes ten accomplishments for the fiscal year just [...]
Tags: corporate social responsiblity·Guerrilla Marketing Goes Green·Jay Conrad Levinson·John Wiley & Sons·sustainability
The Green and Ethical Wave is Becoming Mainstream
May 4th, 2009 · View Comments · Business Ethics, Energy & Sustainability, Publishing
In 2002, when I was writing my award-winning sixth book, Principled Profit: Marketing That Puts People First, a lot of the ideas in it were way out in front of the pack. Not a lot of people were talking about corporate environmental sustainability, and pretty much no one was talking about success through business ethics. [...]
Tags: business ethics pledge·Guerrilla Marketing Goes Green·Jay Conrad Levinson·John Wiley & Sons·Principled Profit: Marketing That Puts People First·sustainability
