The latest research proves the need. In a wonderful article for Sustainable Life Media, “Measuring the Value of CSR Communications,” Perry Goldschein notes that “80% of consumers had no idea that sustainability leaders (e.g., HP, Intel, Cisco, Unilever) were participating in any sustainability practices at all.” If the sustainability efforts of these leading companies are [...]
Entries Tagged as 'green marketing'
Why Do We Need Specifically GREEN Marketing?
September 2nd, 2010 · View Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies
If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?
February 3rd, 2010 · Comments Off · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies
Tonight I was reviewing the PowerPoint for the talk on Green Marketing I’m giving next week in Davos, Switzerland. And I was struck yet again by the big case study in my talk: a company that has been producing products from recycled paper for 60 years, but only bothered to tell anyone within the last [...]
Tags: environmental commitment·green marketing·recycled paper
