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I opened up one too many e-mails from Internet marketing gurus this week where the headline promises a gift, and the “gift” is a bleeping half-off offer.
Dude, if I have to pay for it, it isn’t a gift. It’s a sale. And if it’s a sale, don’t call it a gift–or you wont get the sale from me.
Tags: deceptive marketing·deceptive offers·ethical marketing·marketing ethics
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
