Rule Number One of my approach to marketing is to treat the customer right. As I say in my books, it’s far cheaper to bring back an existing customer than to have to go out and recruit a new one. And even in the following case, where there is no likelihood of a repeat purchase, [...]
Entries Tagged as 'customer service'
Another Case of Customer Service Stupidity
January 17th, 2010 · View Comments · Business Ethics, Customer Service as Marketing, Shel's Personal Life
An easy way to promote your store/office–with the power of water
August 8th, 2009 · Comments Off · Customer Service as Marketing, Energy & Sustainability, Marketing Techniques and Philosophies, People Helping People
OK, so everyone knows by now, bottled water is uncool if you live in a place where the water is fit to drink (and that includes most of the U.S., Canada, and Europe, as well as many other parts of the world). Issues include environmental impact, cost, depletion of public resources, and centralization of corporate [...]
Tags: bottled water·customer service·drinking water·environmentally friendly·kidney stone
