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Connect With Shel
Multiple Award-Winning Blogger
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About Shel
Name: Shel Horowitz
Location: Hadley, Massachusetts, United StatesA blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Mashable: Whole Foods Boycott Impacts Brand’s Reputation
August 25th, 2009 · View Comments · Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies
Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?
Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values.
[Read more →]
Tags: brand management·corporate reputation·john mackey·values·wall street journal·whole foods boycott