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Social Network Penetration: Obama Trumps McCain

November 15th, 2008 · 1 Comment · Marketing Techniques and Philosophies, Politics, Web 2.0/Social Media

Jeremiah Owyang, an analyst for Forrester Research, found some pretty important stats about the uses of various Web 2.0 portals by the two major presidential campaigns. The study looked at Twitter followers, Facebook supporters, number of videos uploaded and watched, and more. And Obama wildly outperformed McCain on every single metric–from 380% more supporters on both MySpace and Facebook to an astonishing 240 times (that’s 24,000 percent!) more followers on Twitter.

Of course, McCain’s cluelessness around the Internet was the butt of many jokes–but Obama really gets it, and that may be a contribution to the landslide victory.


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