Jeremiah Owyang, an analyst for Forrester Research, found some pretty important stats about the uses of various Web 2.0 portals by the two major presidential campaigns. The study looked at Twitter followers, Facebook supporters, number of videos uploaded and watched, and more. And Obama wildly outperformed McCain on every single metric–from 380% more supporters on both MySpace and Facebook to an astonishing 240 times (that’s 24,000 percent!) more followers on Twitter.
Of course, McCain’s cluelessness around the Internet was the butt of many jokes–but Obama really gets it, and that may be a contribution to the landslide victory.
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Big Marketing For You » Blog Archive » Principled Profit » Social Network Penetration: Obama Trumps McCain // Nov 25, 2008 at 12:43 pm
[...] Shel Horowitz, Ethical Marketing Expert wrote an interesting post today onPrincipled Profit » Social Network Penetration: Obama Trumps McCainHere’s a quick excerptA blog about business ethics from Shel Horowitz, expert on business ethics as a success driver. This blog covers the intersections of ethics, politics, media, marketing, and sustainability. About Shel: Copywriter, marketing and … [...]