After the Madoff scandal, the collapse of the stock market, and all the rest, we need recession-busters and we need a business culture of ethics and sustainability. Here are three simple steps that could make it happen:
1. Sign the Business Ethics Pledge–demonstrate your understanding that ethical businesses work better, and your commitment (which your customers will love) to conduct your business ethically.
2. Tell at least 100 others (you’ll get a resource guide offering a dozen easy ways to do this, once you sign). better yet, tell a few thousand.
3. Take advantage of the option you have as a Pledge signer to get my award-winning sixth book, Principled Profit: Marketing That Puts People First, at a very deep discount ($9.95 instead of $17.50).
4. Read a chapter a week and put at least one idea into practice.
By around May, you’ll have finished the book–and chances are good that your business will be thriving as you implement these life-changing strategies and demonstrate to the world–and your own financial team–that these ways actually work.
Why not give it a try?
Big Marketing For You » Blog Archive » Principled Profit » Sign the Pledge–Create Success in 2009 // Jan 2, 2009 at 9:42 am
[...] unknown wrote an interesting post today onPrincipled Profit » Sign the Pledgeâ??Create Success in 2009Here’s a quick excerptA blog about business ethics from Shel Horowitz, expert on business ethics as a success driver. This blog covers the intersections of ethics, politics, media, marketing, and sustainability. About Shel: Copywriter, marketing and … [...]
Shel – You book is great and my wife and I are using it to plan our revived book marketing for Compelling Conversations: Questions and Quotations on Timeless Topics.
In an era of Enron, WorldCom, AIG, and Bernie Madeoff, your focus on principled profit is a light in the darkness.
As ever, it will be a small minority of ethical individuals and institutions – in this case small business owners and small businesses – that will help renew and revitalize our world.
Eric, thanks for your support, and glad you’re finding Grassroots Marketing for Authors and Publishers useful. In 1985, after being unsatisfied with a book I’d done, I decided that from then on, I’d only write really great books. I’m most proud of my book on success through business ethics: Principled Profit: Marketing That Puts People First–but I’m pretty proud of the others as well.