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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org



Robert Ringer: Know How Your Emotions Affect Others’ Perception of You
July 16th, 2006 · No Comments · Customer Service as Marketing, General Commentary, Uncategorized
My good friend and colleague Bob Burg, author of Winning Without Intimidation, recommended Robert ringer’s newsletter. I was surprised, since Ringer is best known as the author of Winning Through Intimidation.
But on Bob’s recommendation, I went in with an open mind. And so far, I’m impressed.
Visit his most recent newsletter and scroll down to “Letting Go of Your Pacifier.” He tells people to get a grip, not to be seen as overwrought, and remember that first of all, things that seem like life-and-death matters often turn out not to be so, and second, that often, we grow and learn from the crises and not just the opportunities. Oh yes, and if you’re the kind of person who gets so caught up in, say, a major sports event that you start throwing things at your TV, he tells you to get a life. (He’d probably say the same about my addiction to politics.)
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