As noted in yesterday’s #blog30 posts, I’m using my participation in the seven-day subset of Jeannette Cates’ 30-day blog challenge to flesh out (and get feedback on) ideas for the trade association I am going to start, serving environmentally oriented marketers around the world: International Association of Earth-Conscious Marketers.
Today, I’d like to ask you what roles would be most important for members.
I’ve thought of a few possibilities—and I’d love to hear from you which you think are most important, whether I’ve left out anything crucial, whether any of them are just dumb..whatever you’d like to tell me:
Cooperative marketing of the overall concept of Green: influencing society to do the right thing
Joint marketing of our own services and products: member directory, speakers bureau, online store
Marketing of the organization as a force for social change in business and as a resource to the media, to meeting planners, to politicians drafting legislation, and to the general public
Member education and resources: virtual and physical conferences, e-newsletter, brainstorming sessions, colleague-to-colleague e-mail discussion list, presence on LinkedIn and/or Facebook
Definitive website explaining Green in a business context, offering member expertise and resources, selling our products, offering links to get a speaker
Social media channel
Certification and/or awards programs: for marketing campaigns, for individual products, for overall organizations, and possibly for individual marketers
Membership credential as a point of differentiation in a crowded marketplace
Greenwashing watchdog attacking falsely Green/deceptive marketing
Eventually, perhaps a lobbying arm
I welcome your ideas and feedback.
