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OK, Who’s Got the Deceptive Ad Here?

April 7th, 2008 · 1 Comment · Advertising, Business Ethics, General Commentary

Patrick Byers over at the Responsible Marketing blog has a post today comparing TV ads from the Indoor Tanning Association and the American Association of Dermatology. You can view the ads and vote for which you find more believable.

Here’s what I wrote in his comment field:

What I find really disingenuous about the trade assn. ad is they say sunlight has these benefits (which it does), but then they say, go use a tanning bad–where’s the Vitamin D in that?

And the idea of a conspiracy with sunscreen manufacturers is just ludicrous.

My sister married a dermatologist, and her whole family is always well-armored when they go out. Me, I try to get out in the sun, but I live in New England. If I’m in a tropical clime or going to be out for many hours, I generally wear at least a hat and maybe a little sunscreen.

Tanning beds? I always assumed they’d have bad health consequences, and have never tried one–nor will I.

What do you think?


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