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	<title>Comments on: Ken McArthur&#8217;s Grand Viral Marketing Experiment</title>
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	<pubDate>Fri, 21 Nov 2008 20:04:13 +0000</pubDate>
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		<title>By: The Impact Factor Launch Team Blog &#187; Blog Archive &#187; The Impact Book Launch Team is in Motion and Taking Massive Action!</title>
		<link>http://principledprofit.com/good-business-blog/ken-mcarthurs-grand-viral-marketing-experiment/2008/04/01/#comment-7569</link>
		<dc:creator>The Impact Factor Launch Team Blog &#187; Blog Archive &#187; The Impact Book Launch Team is in Motion and Taking Massive Action!</dc:creator>
		<pubDate>Tue, 01 Apr 2008 20:17:55 +0000</pubDate>
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		<description>[...] Shel Horowitz is the author of seven books and publisher of nine websites, five webzines and four ezines. His three most recent, Principled Profit: Marketing That Puts People First,  Grassroots Marketing: Getting Noticed in a Noisy World, and Grassroots Marketing for Authors and Publishers have all won awards. [...]</description>
		<content:encoded><![CDATA[<p>[...] Shel Horowitz is the author of seven books and publisher of nine websites, five webzines and four ezines. His three most recent, Principled Profit: Marketing That Puts People First,  Grassroots Marketing: Getting Noticed in a Noisy World, and Grassroots Marketing for Authors and Publishers have all won awards. [...]</p>
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