Comments on: Jigsaw: A Puzzle that DOESN’T Fit http://principledprofit.com/good-business-blog/jigsaw-a-puzzle-that-doesnt-fit/2007/02/04/ The Good Business Blog Fri, 21 Nov 2008 16:58:25 +0000 http://wordpress.org/?v=2.6.3 By: tish grier http://principledprofit.com/good-business-blog/jigsaw-a-puzzle-that-doesnt-fit/2007/02/04/#comment-720 tish grier Tue, 13 Feb 2007 23:07:06 +0000 http://principledprofit.com/good-business-blog/?p=220#comment-720 wow! jigsaw takes the open source/wisdom of crowds/social networking concepts to a whole different and dubious level. Yet as with so much that's new, though, they're trying to monetize something that's really not supposed to be a money transaction (at least not initially)--namely the business card exchange... but they're not the only ones willing to sell info about you to others. Back in December, marketing research firm Umbria announced Umbria Connect, a program where they'd gather sell the urls of bloggers for a certain fee (in groups of 25.) The urls are sold to marketers so that marketers would have a pre-screened group of bloggers for word-of-mouth marketing campaigns. Now, I have no problem with womm, but I do have a bit of a problem with someone selling my url to someone else for that specific purpose. It's just not cool. wow! jigsaw takes the open source/wisdom of crowds/social networking concepts to a whole different and dubious level. Yet as with so much that’s new, though, they’re trying to monetize something that’s really not supposed to be a money transaction (at least not initially)–namely the business card exchange…

but they’re not the only ones willing to sell info about you to others. Back in December, marketing research firm Umbria announced Umbria Connect, a program where they’d gather sell the urls of bloggers for a certain fee (in groups of 25.) The urls are sold to marketers so that marketers would have a pre-screened group of bloggers for word-of-mouth marketing campaigns. Now, I have no problem with womm, but I do have a bit of a problem with someone selling my url to someone else for that specific purpose. It’s just not cool.

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