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Who knew? The International Standards Organization (ISO), known for standards in things like global manufacturing (remember the rush for ISO-9000 compliance?) is working on a standard for social responsibility.
Pretty exciting!
If you’d like to get involved, my correspondent Gerard Oonk in the Netherlands posted a link to a PDF working paper on how nonprofits can have input. Not the easiest reading in the world, but quite an opportunity to influence an international standard.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
