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Is Sponored Tweeting/Blogging Ethical? Your Opinion, Please

July 31st, 2009 · 2 Comments · Business Ethics, Transparency vs. Secrecy, Web 2.0/Social Media

I just answered a reporter query about sponsored blogs and sponsored tweets–specifically whether they should be disclosed. And that led me to meditate on the question of whether it is ethical to ghostwrite tweets and blogs for other people.

I have a very clear opinion on both of these scenarios. But I’m going to shut up and see what y’all think, for a few days, and then I’ll tell you my thoughts, and the reasons behind them.

What do you think?

1. Should a blogger or tweeter disclose sponsorship?
2. Is it ethical to ghostwrite blogs and tweets?

To keep the lawyers happy: unless you specifically state otherwise, posting your response gives me the nonexclusive right (but not the obligation) to quote you in an article, blog post, and/or book


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