Principled Profit

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December 12, 2006

How I Gained a Whole Lot More Respect for Solo Radio Talkers

Filed under: General Commentary, Shel's Personal Life, Uncategorized — Shel Horowitz, Ethical Marketing Expert @ 7:14 pm

For the past 15 months, I’ve been doing “Principled Profit: The Good Business Radio Show” on a local community radio station.

I am a very experienced radio guest as well as a host, and I also have done a fair bit of public speaking to live audiences. But last night’s show was the first without a guest, and let me tell you–it was hard!

With a guest, I can easily fill my hour. and in front of a live audience, I can talk and talk. But last night, with no one in front of me, I realized how much I rely on audience feedback when I’m speaking.

15 minutes into the show, I started to panic and worry that I’d run out of things to say. I put on my first song to give myself some thinking time (and the audience a break from my voice) and when the song was over, I was fine. I normally play three songs during my show, and did so last night as well.

The show actually went very well–but I was completely drained afterwards. And my throat was tired.

And I have a lot more respect for radio personalities who are their entire show. It’s tough! I grew up listening to people like Lynn Samuels and Steve Post on Pacifica’s WBAI-FM (New York). They could carry a solo monologue for two or three hours, with just a few music breaks. All I can do is tip my hat and say, Wow!

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