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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org



How I Gained a Whole Lot More Respect for Solo Radio Talkers
December 12th, 2006 · No Comments · General Commentary, Shel's Personal Life, Uncategorized
For the past 15 months, I’ve been doing “Principled Profit: The Good Business Radio Show” on a local community radio station.
I am a very experienced radio guest as well as a host, and I also have done a fair bit of public speaking to live audiences. But last night’s show was the first without a guest, and let me tell you–it was hard!
With a guest, I can easily fill my hour. and in front of a live audience, I can talk and talk. But last night, with no one in front of me, I realized how much I rely on audience feedback when I’m speaking.
15 minutes into the show, I started to panic and worry that I’d run out of things to say. I put on my first song to give myself some thinking time (and the audience a break from my voice) and when the song was over, I was fine. I normally play three songs during my show, and did so last night as well.
The show actually went very well–but I was completely drained afterwards. And my throat was tired.
And I have a lot more respect for radio personalities who are their entire show. It’s tough! I grew up listening to people like Lynn Samuels and Steve Post on Pacifica’s WBAI-FM (New York). They could carry a solo monologue for two or three hours, with just a few music breaks. All I can do is tip my hat and say, Wow!
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