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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org



Hidden Tech’s Founder Profiles Me
July 3rd, 2007 · No Comments · General Commentary, Marketing Trends/News, Shel's Personal Life, Uncategorized
Hidden Tech was founded by Amy Zuckerman five years ago, to provide both virtual and physical networking for those of us who work at home or other nontraditional settings and use technology to get our work done.
Originally it was focused on the hidden economy of the four westernmost counties of Massachusetts, including my home base of Hampshire County–but now there are members in all sorts of places, like Arizona.
Wile Amy has left the H-T board, she’s still very committed to the concept. She’s recently begun to profile some of the members, and I’m honored that she chose me as the second person to profile.
Here’s a bit from her article that not a lot of people know about me:
I’ve donated a fair amount of time to Hidden-Tech over the years, mostly as a speaker on various aspects of frugal and ethical marketing–and Amy and I have had some preliminary conversations about a book project. It’s nice to get some recognition. Thanks, Amy, and good luck with the new blog!
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