Comments on: Greenwashing Increases the Corporate Credibility Gap http://principledprofit.com/good-business-blog/greenwashing-increases-the-corporate-credibility-gap/2008/01/12/ The Good Business Blog Tue, 06 Jan 2009 21:57:55 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Patrick Byers http://principledprofit.com/good-business-blog/greenwashing-increases-the-corporate-credibility-gap/2008/01/12/comment-page-1/#comment-7438 Patrick Byers Sun, 20 Jan 2008 09:31:25 +0000 http://principledprofit.com/good-business-blog/greenwashing-increases-the-corporate-credibility-gap/2008/01/12/#comment-7438 Shel, Another great post. It's sad that 'green marketing' has become such a target for cynicism, especially since it its center, it's all good. If more companies sought "principled profit" and practiced "responsible marketing," the world would be a better place, wouldn't it? Keep up the great work. Patrick Byers President + CEO Outsource Marketing http://outsourcemarketing.com The Responsible Marketing Blog http://responsiblemarketing.com Shel,

Another great post. It’s sad that ‘green marketing’ has become such a target for cynicism, especially since it its center, it’s all good.

If more companies sought “principled profit” and practiced “responsible marketing,” the world would be a better place, wouldn’t it?

Keep up the great work.

Patrick Byers
President + CEO
Outsource Marketing
http://outsourcemarketing.com

The Responsible Marketing Blog
http://responsiblemarketing.com

]]> By: » Greenwashing Increases the Corporate Credibility Gap http://principledprofit.com/good-business-blog/greenwashing-increases-the-corporate-credibility-gap/2008/01/12/comment-page-1/#comment-7430 » Greenwashing Increases the Corporate Credibility Gap Sat, 12 Jan 2008 17:09:51 +0000 http://principledprofit.com/good-business-blog/greenwashing-increases-the-corporate-credibility-gap/2008/01/12/#comment-7430 [...] unknown wrote an interesting post today onHere’s a quick excerptThoughtful article by Mallen Baker in the UK publication Ethical Corporation, discussing a number of specific companies who’ve been called on the carpet for greenwashing: claiming to be more ecological than they really are. … [...] [...] unknown wrote an interesting post today onHere’s a quick excerptThoughtful article by Mallen Baker in the UK publication Ethical Corporation, discussing a number of specific companies who’ve been called on the carpet for greenwashing: claiming to be more ecological than they really are. … [...]

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