Anita Bruzzese’s post on what bloggers can learn from traditional journalists is must-reading for anyone in the social media space. As someone who has done journalism, PR, and blogging (among other kinds of writing), I agree with at least 90 percent of her column.

I especially liked her section on rewriting:

When I wrote my second book, I spent three months writing it and three months editing it. I put on five different hats when I read the copy: 1) as writer I made sure the copy flowed easily; 2) as a reporter, I made sure the copy included solid facts and sources; 3) as a copyeditor, I made sure I used proper grammar, correct spelling and looked for ways to tighten the copy so that it was concise; 4) as a workplace/career journalist, I made sure I was giving people information they wouldn’t find elsewhere; and 5) as a reader, I made sure that even if I knew nothing about the subject, it was still clear. (By the way, don’t try and put on all these hats at once. You’ll lose focus and get confused.)