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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org



Got My First Press Release as a Blogger
April 10th, 2007 · No Comments · General Commentary, Marketing Trends/News, Shel's Personal Life, Uncategorized
Found in email in my spamfilter this morning that said, in part,
Well…that’s certainly flattering! I think that’s the first time I’ve received a press release because I’m a blogger. I receive plenty as a newsletter publisher, book reviewer, etc. It would be nice to think that people are actually reading what I write here.
Lyro turns out to be a database of business cards. It presents a rather rigid format, but by putting one URL in the company field and another in the URL field, and by using the address2 line to talk about what I do, I made it marginally more useful. Still, there’s a lot more I’d like to say. And I find it absurd that there’s no way yet to upload a photo so everyone will have the same blank silhouette in the photo field.
No line for e-address, but on a searchable Web-based database, that’s a good thing–spambots would otherwise make this site a nightmare instantly. And there *is* a message system (hope it’s better than the awful one at MySpace).
I figure, what the hey–it’s links to two of my sites, it’ll probably get some viral traffic, and it took about three minutes to fill out. As long as they’re not charging, I’ll give it a whirl.
You can see mine at http://shelhorowitz.lyro.com/
Oh, and what else would I have put on the card?
My two or three most recent book titles (Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishersand Grassroots Marketing: Getting Noticed in a Noisy World) as well as more of my nine URLs.
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