And both of them less-than-easy to link to!

Chris Bauer’s e-newsletter posed the scenario of a disconnect between a company’s ethics policies and its other behavior.

If you are in an organization with a CSR program that seems out of synch with the rest of its actions, you may have a great opportunity to lobby for a better alignment between your organization’s stated values and its actual actions. The strategy to use? Simply point out the CSR program as a great example of fulfilling the company’s stated values and contrast that with its other policies and actions. If the contrast is glaring enough, you may have a shot at driving your point home, assuming you know how to pick the right audience and style for your remarks.

I can’t find it on his blog. But I bet if you contact him and ask for a copy of “Corporate Math: A Right + A Wrong = ?”, he’ll be happy to send you one.

Meanwhile, in a June 15 post, Chris MacDonald applauds cereal giant Kellogg’s agreement to stop spoonfeeding its sugar- and chemical-laden stuff to kids watching TV, even while acknowledging that the company is probably dong this for less-than-altruistic reasons. There seems to be no way to capture the permalink and link to it, but you can find it on the June 2007 archives page.