Principled Profit

If you're new, you can subscribe to my blog RSS feed with this link
Or you can subscribe to receive new posts by email with this link


June 4, 2008

Good-bye to the Hummer, Finally?

Filed under: Energy & Sustainability, General Commentary — Shel Horowitz, Ethical Marketing Expert @ 8:31 am

General Motors just announced that it’s considering discontinuing the Hummer line.

Quite frankly–I’m delighted.

Out of all the people who buy SUVs in general, I’m guessing somewhere between five and ten percent actually need one:

  • People who live (or have a second home) on bumpy dirt roads
    Border Patrol agents
    Extremely tall people who don’t fit easily into small cars
  • There might be a few other categories but I can’t think of them at the moment.

    Not one of these people actually needs a Hummer!

    Extreme even among SUVs, Hummers get terrible mileage, hog more than their share of natural resources, block other drivers’ view of the road, and are wildly overpriced in my opinion.

    The 2008 Hummer H3, maybe the most fuel-efficient in the brief history of this GMC division, gets 14-15 miles per gallon. Some of the older models get 9.

    I don’t think any responsible person could justify a Hummer.

    By the way, if you’d like to know how it happened that SUVs went from almost a non-category to such major market dominance, read It’s the Crude, Dude, by Linda McQuaig. It wasn’t an accident, but had a lot to do with U.S. government policies that allowed these monsters to bypass fleet-wide passenger car fuel efficiency regulations.

    Also, for a nice piece contrasting the Hummer with, of all things, Prius, here’s a cool article in Slate.

    Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
    • Digg
    • del.icio.us
    • Netvouz
    • DZone
    • ThisNext
    • MisterWong
    • Wists
    • blinkbits
    • BlinkList
    • blogmarks
    • BlogMemes
    • Blue Dot
    • Bumpzee
    • co.mments
    • connotea
    • De.lirio.us
    • Fark
    • feedmelinks
    • Fleck
    • Furl
    • Gwar
    • Internetmedia
    • LinkaGoGo
    • Linkter
    • MyShare
    • Netscape
    • NewsVine
    • PlugIM
    • PopCurrent
    • RawSugar
    • Reddit
    • scuttle
    • Slashdot
    • Smarking
    • Spurl
    • StumbleUpon
    • Taggly
    • Technorati
    • YahooMyWeb

    No Comments »

    No comments yet.

    RSS feed for comments on this post. TrackBack URI

    Leave a comment

    (We have disabled the nofollow tag, so your links will be spidered--but all comments are moderated and spammers are not allowed in).

    Powered by WordPress