From the Christian Science Monitor, regarding Lesotho’s once-moribund, now resurgent clothing industry, and how it shifted toward ethically clean clothing:

But at the same time, an alliance of companies, NGOs, government representatives, and others were trying to find ways to protect the country’s industry. Already, some brands had improved working conditions in Lesotho to answer concerns about sweatshop labor. The group realized that if Lesotho could start aggressively marketing itself as an ethical source of clothing, it could retain and even grow business. “Ethical trading gives you a competitive edge,” says Andy Selm, regional textile and apparel specialist at ComMark Trust. “You can attract a better quality of customer.”