Comments on: Godin and Garfinkel Take On the Press http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/ The Good Business Blog Sun, 20 Jul 2008 10:57:40 +0000 http://wordpress.org/?v=2.2.1 By: Debra Slover http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7615 Debra Slover Fri, 09 May 2008 18:27:59 +0000 http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7615 Fear sells is an illusion. Those who spin the best illusion, profit the most. Making a profit on the illusion of fear does little to make the world a better place. So I agree with James about being straight about what you are selling. I also agree with you that it is all about surviving. Survival has nothing to do with the planet or humanity thriving. Eckart Tolle points out in his book, A New Earth Awakening to Your Life's Purpose, it is all part of the collective insanity. The first step to change and growth is to acknowledge the insanity and then look inside if we perpetuate the pain around us. James ask the question, Does anybody really trust the media today? I would venture to say far too many do, or the media wouldn't profit and continue to exist. So is it the media or the consumer who is responsible? I say both. Each of us has a choice in what we believe and buy and are responsible whether we like it or not. Fear sells is an illusion. Those who spin the best illusion, profit the most. Making a profit on the illusion of fear does little to make the world a better place.

So I agree with James about being straight about what you are selling. I also agree with you that it is all about surviving. Survival has nothing to do with the planet or humanity thriving.

Eckart Tolle points out in his book, A New Earth Awakening to Your Life’s Purpose, it is all part of the collective insanity.

The first step to change and growth is to acknowledge the insanity and then look inside if we perpetuate the pain around us.

James ask the question, Does anybody really trust the media today? I would venture to say far too many do, or the media wouldn’t profit and continue to exist. So is it the media or the consumer who is responsible? I say both.
Each of us has a choice in what we believe and buy and are responsible whether we like it or not.

]]> By: Janet Beatrice http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7613 Janet Beatrice Thu, 08 May 2008 23:16:48 +0000 http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7613 Good for Garfinkel and Godin. The media, from newspapers to the evening news, have turned into marketers, and not good ones. The methods they use are better suited for get-rich-quick schemes than real businesses that plan to stick around awhile and develop good relationships with their customers. Maybe the media should start hiring real marketing experts. Sadly, their sensationalism does attract our attention, but surely there are better ways to sell newspapers. Then again, they're not known for their willingness to pay anyone for anything (an editor once apologetically offered me $5 when she asked me to write an article for her Lexington, MA, newspaper - this was the main Lexington newspaper). So I doubt anything will be changing any time soon. Good for Garfinkel and Godin. The media, from newspapers to the evening news, have turned into marketers, and not good ones.

The methods they use are better suited for get-rich-quick schemes than real businesses that plan to stick around awhile and develop good relationships with their customers.

Maybe the media should start hiring real marketing experts. Sadly, their sensationalism does attract our attention, but surely there are better ways to sell newspapers.

Then again, they’re not known for their willingness to pay anyone for anything (an editor once apologetically offered me $5 when she asked me to write an article for her Lexington, MA, newspaper - this was the main Lexington newspaper).

So I doubt anything will be changing any time soon.

]]> By: James http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7612 James Thu, 08 May 2008 18:16:35 +0000 http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7612 I think the media is just living up to the image it has created for itself. The Hearst quote tells the true story: The media wants your attention, and little things like the truth or integrity won't stop them from trying to get it. Does anyone really trust what the media reports these days anyway? We have plastic news anchors spewing carefully angled stories and journalists who must apply "spin" to survive. In a way, I'm surprised that Godin and Garfinkle bothered to take them to task. The media may pretend to provide the news, but really, everyone knows now that it is all about "stories" (in the truest fictional meaning of that term). Call me jaded, but I believe ethics in journalism disappeared a long time ago, and my readership went with it. I'd rather read a good sales pitch. At least you know what you are being sold! I think the media is just living up to the image it has created for itself. The Hearst quote tells the true story: The media wants your attention, and little things like the truth or integrity won’t stop them from trying to get it.

Does anyone really trust what the media reports these days anyway? We have plastic news anchors spewing carefully angled stories and journalists who must apply “spin” to survive.

In a way, I’m surprised that Godin and Garfinkle bothered to take them to task. The media may pretend to provide the news, but really, everyone knows now that it is all about “stories” (in the truest fictional meaning of that term).

Call me jaded, but I believe ethics in journalism disappeared a long time ago, and my readership went with it. I’d rather read a good sales pitch. At least you know what you are being sold!

]]> By: Obama » Godin and Garfinkel Take On the Press http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7611 Obama » Godin and Garfinkel Take On the Press Thu, 08 May 2008 04:18:22 +0000 http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7611 [...] Principled Profit wrote an interesting post today on Godin and Garfinkel Take On the PressHere’s a quick excerpt By some weird coincidence, both Seth Godin and David Garfinkel (names well known to any student of modern marketing) went after the media for distorting the news to artificially create drama this week. Godin, posting today, looked at CNN’s report on yesterday’s Indiana and North Carolina primaries, and found the headline and focus only told one part of the story. While accurate on its face, the headline, “Clinton ‘full speed ahead’ After Indian Nail-biter”, was misleading. A more appropriate [...] […] Principled Profit wrote an interesting post today on Godin and Garfinkel Take On the PressHere’s a quick excerpt By some weird coincidence, both Seth Godin and David Garfinkel (names well known to any student of modern marketing) went after the media for distorting the news to artificially create drama this week. Godin, posting today, looked at CNN’s report on yesterday’s Indiana and North Carolina primaries, and found the headline and focus only told one part of the story. While accurate on its face, the headline, “Clinton ‘full speed ahead’ After Indian Nail-biter”, was misleading. A more appropriate […]

]]> By: News » Godin and Garfinkel Take On the Press http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7610 News » Godin and Garfinkel Take On the Press Thu, 08 May 2008 04:14:50 +0000 http://principledprofit.com/good-business-blog/godin-and-garfinkel-take-on-the-press/2008/05/08/#comment-7610 [...] Principled Profit wrote an interesting post today on Godin and Garfinkel Take On the PressHere’s a quick excerpt By some weird coincidence, both Seth Godin and David Garfinkel (names well known to any student of modern marketing) went after the media for distorting the news to artificially create drama this week. Godin, posting today, looked at CNN’s report on yesterday’s Indiana and North Carolina primaries, and found the headline and focus only told one part of the story. While accurate on its face, the headline, “Clinton ‘full speed ahead’ After Indian Nail-biter”, was misleading. A more appropriate [...] […] Principled Profit wrote an interesting post today on Godin and Garfinkel Take On the PressHere’s a quick excerpt By some weird coincidence, both Seth Godin and David Garfinkel (names well known to any student of modern marketing) went after the media for distorting the news to artificially create drama this week. Godin, posting today, looked at CNN’s report on yesterday’s Indiana and North Carolina primaries, and found the headline and focus only told one part of the story. While accurate on its face, the headline, “Clinton ‘full speed ahead’ After Indian Nail-biter”, was misleading. A more appropriate […]

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