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Connect With Shel
Multiple Award-Winning Blogger
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About Shel
Name: Shel Horowitz
Location: Hadley, Massachusetts, United StatesA blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Even “Marketing Gurus” Can Be Dumb Sometimes–Look What I Did
April 2nd, 2007 · 1 Comment · General Commentary, Publishing, Shel's Personal Life, Uncategorized
In which Shel gets to laugh at himself. I’ve written five books on marketing, and I make my living as a marketing copywriter and consultant. So of course I posted to my blog in advance of my book signing last week for the launch of my just-released Grassroots Marketing for Authors and Publishers.
Except that I never realized I clicked on “save” instead of post. So the event came and went, and there was my nice little announcement still waiting for me to release it to the world. I just noticed it today under saved drafts.
Duh! (Sound of hand slapping forehead).
Oh well–there’s always New York in May. I’m trying to work out an event at Book Expo America, and hopefully I’ll hit the correct button when I have the details.
PS–Am I really a marketing guru? See what other gurus think about my services and about my award-winning sixth book, Principled Profit: Marketing That Puts People First.
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