Membership in the International Association of Earth-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow
Here are some I’m thinking about:
Accomplishments—Standard Membership
Members must have at least one of the following:
Six months working in marketing, either for a corporation/institution/grassroots organization or as a consultant
At least two marketing projects or collateral pieces, for one or more client or employer (paying or nonpaying), or for your own business, that have an identifiably Green or eco-friendly focus
A year of study in an accredited program in marketing, product development, environmental science, or closely related field
Self-study: 50 hours or more of independent study (books, audios, magazines, videos, seminars, etc. covering both marketing and environmental issues, with at least 15 hours for the less-studied topic
Six months actively working as part of an environmental or land use planning organization, doing at least one project or serving actively on at least one committee
Accomplishments—Expert Membership
Members must have at least one of the following:
Three years working in marketing, either for a corporation/institution/grassroots organization or as a consultant
At least ten marketing projects or collateral pieces, for one or more client or employer (paying or nonpaying), that have an identifiably Green or eco-friendly focus
A bachelor’s degree or higher from an accredited program in marketing, product development, environmental science, or closely related field
Accomplishments—Associate or Apprentice Membership
Members must have at least one of the following:
Two months working in marketing, either for a corporation/institution/grassroots organization or as a consultant
At least one marketing project or collateral piece in progress, for one or more client or employer (paying or nonpaying), with an identifiably Green or eco-friendly focus
At least two courses completed or in process from an accredited program in marketing, product development, environmental science, or closely related field
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