Comments on: Don’t be a “Jargon Jrip” http://principledprofit.com/good-business-blog/dont-be-a-jargon-jrip/2008/11/23/ The Good Business Blog Wed, 17 Nov 2010 08:01:20 +0000 hourly 1 http://wordpress.org/?v= By: Tweets that mention Don’t be a “Jargon Jrip” -- Topsy.com http://principledprofit.com/good-business-blog/dont-be-a-jargon-jrip/2008/11/23/comment-page-1/#comment-9320 Tweets that mention Don’t be a “Jargon Jrip” -- Topsy.com Fri, 06 Nov 2009 02:16:31 +0000 http://principledprofit.com/good-business-blog/?p=504#comment-9320 [...] This post was mentioned on Twitter by Shel Horowitz, Shel Horowitz. Shel Horowitz said: @MarketingProfs You're very welcome, Ann. 2 of mine on same subject: http://bit.ly/40zRSN (jargon cop), http://bit.ly/2Z0vnX ("jargon jrip") [...] [...] This post was mentioned on Twitter by Shel Horowitz, Shel Horowitz. Shel Horowitz said: @MarketingProfs You're very welcome, Ann. 2 of mine on same subject: http://bit.ly/40zRSN (jargon cop), http://bit.ly/2Z0vnX ("jargon jrip") [...]

]]> By: Big Marketing For You » Blog Archive » Principled Profit » Don’t be a “Jargon Jrip” http://principledprofit.com/good-business-blog/dont-be-a-jargon-jrip/2008/11/23/comment-page-1/#comment-8018 Big Marketing For You » Blog Archive » Principled Profit » Don’t be a “Jargon Jrip” Tue, 25 Nov 2008 18:35:28 +0000 http://principledprofit.com/good-business-blog/?p=504#comment-8018 [...] unknown wrote an interesting post today onPrincipled Profit » Donâ??t be a â??Jargon Jripâ??Here’s a quick excerptA blog about business ethics from Shel Horowitz, expert on business ethics as a success driver. This blog covers the intersections of ethics, politics, media, marketing, and sustainability. About Shel: Copywriter, marketing and … [...] [...] unknown wrote an interesting post today onPrincipled Profit » Donâ??t be a â??Jargon Jripâ??Here’s a quick excerptA blog about business ethics from Shel Horowitz, expert on business ethics as a success driver. This blog covers the intersections of ethics, politics, media, marketing, and sustainability. About Shel: Copywriter, marketing and … [...]

]]> By: James http://principledprofit.com/good-business-blog/dont-be-a-jargon-jrip/2008/11/23/comment-page-1/#comment-8009 James Sun, 23 Nov 2008 16:08:45 +0000 http://principledprofit.com/good-business-blog/?p=504#comment-8009 Shel, I couldn't agree with you more. Jargon is only useful in a conversation between people who are knowledgeable members of the same "community" that spawned the jargon terms. Jargon usually develops as a verbal "shorthand" for complex concepts that would otherwise require a lot more words to communicate. The problem is that jargon becomes a kind of shibboleth (language or practice that identifies the members of a group) that has little or no meaning to the uninitiated. That's when the jargon becomes less about communication and more about ego and elitism. As a web developer, jargon is a regular part of my daily life, but using it with my customers would be stupid. They wouldn't understand me, and using the terms would make them feel ignorant and frustrated. As a self-publisher of books and articles, much of my writing is careful to avoid jargon or to specifically shed light on the meaning of common jargon terms. My book Web Business Success is a good example of that. Shel, I couldn’t agree with you more. Jargon is only useful in a conversation between people who are knowledgeable members of the same “community” that spawned the jargon terms. Jargon usually develops as a verbal “shorthand” for complex concepts that would otherwise require a lot more words to communicate. The problem is that jargon becomes a kind of shibboleth (language or practice that identifies the members of a group) that has little or no meaning to the uninitiated. That’s when the jargon becomes less about communication and more about ego and elitism.

As a web developer, jargon is a regular part of my daily life, but using it with my customers would be stupid. They wouldn’t understand me, and using the terms would make them feel ignorant and frustrated. As a self-publisher of books and articles, much of my writing is careful to avoid jargon or to specifically shed light on the meaning of common jargon terms. My book Web Business Success is a good example of that.

]]>