Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Entries Tagged as 'Web 2.0/Social Media'
Building Cooperative Marketing Relationships: Practicing What I Preach
January 27th, 2010 · 3 Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
With Social Media, I Can Cross Time Tunnels to the Distant Past
October 31st, 2009 · No Comments · Shel's Personal Life, Web 2.0/Social Media
Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in.
Today, I went to see that poet friend for the first time since around [...]
Tags: facebook·friendships·reconnecting·social media·twitter
Negroponte/Quadir: How Laptops and Cell Phones Attack Systemic Poverty in Developing Countries
October 28th, 2009 · 2 Comments · Abundance and Prosperity, People Helping People, Social and Economic Justice, Web 2.0/Social Media, poverty
Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost.
These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing technology [...]
Tags: cell phones·grameenphone·horace mann·Iqbal Quadir·laptops·Nicholas Negroponte·one laptop per child
Blog Action Day “one of largest social action events ever held on the web”
October 17th, 2009 · No Comments · Energy & Sustainability, People Helping People, Web 2.0/Social Media
Organizers of Blog Action Day are pleased indeed, calling it “one of largest social action events ever held on the web.”
32,000 posts, including three world leaders: UK Prime Minister Gordon Brown, who got the very first UK post in just as the clock turned midnight–and staffers from President Obama and the ruling party of Spain.
CNN [...]
Twitter: More on Why I Often Don’t Follow Back
October 12th, 2009 · 1 Comment · Web 2.0/Social Media
If you enjoyed my Twitter follow policy, here’s some insight as to how it works in real life.
When I receive a bunch of Twitter follow notices, I first scan them for any people I actually know. Of the remainder, if some include keywords of interest to me (e.g., on the environment, ethics, or marketing), I’m [...]
Tags: hashtags·twitter followers
Sidewiki Makes Me Question Google’s “Don’t Be Evil” Mantra
October 7th, 2009 · 2 Comments · Business Ethics, Ethics-International, Media Ethics, Transparency vs. Secrecy, Uncategorized, Web 2.0/Social Media
mmediate spark of this post (which has been brewing for over a week), is my deep concern about Google’s Sidewiki.Sidewiki, as I understand it, allows users who have the Google Toolbar installed to comment, unmoderated, in an area that appears on the left side of the webpage–but those comments are only visible to others who have the Toolbar installed! Among the many evils this can lead to: spamming, blocking site owners’ sources of revenue (or even replacing them with links that benefit those commenting), loss of control over one’s own website, black hat search technique, slander of site owners or contributors, unethical business practices such as deceptive advertising, and even something as simple as wrecking the aesthetic and content integrity of a carefully designed website
Tags: censorship·don't be evil·google·intellectual property rights·privacy·sidewiki
Seven Keys to Get Me to Follow You on Twitter and Other Twitter Etiquette Tips
September 26th, 2009 · 4 Comments · Networking, Shel's Personal Life, Uncategorized, Web 2.0/Social Media
Inspired by a Tweet from Susan Harrow, I’ve decided to post my Twitter policy every once in a while.
Some of this may sound harsh. Please keep in mind that as a somewhat public figure, I am absolutely bombarded with messages not only on Twitter but through many other channels. I have to cope with about [...]
George Kao’s Social Media Secrets: Notes From the Call
September 23rd, 2009 · 2 Comments · Networking, Web 2.0/Social Media
Yesterday, I co-hosted a teaching call with the amazing George Kao, a social media trainer who specializes in highly productive techniques for using social media (and who is socially conscious, too.
George gave me permission to share his very informative handout: his slides are at http://georgekao.com/socialslides
I also want to share a few of the takeaways
[...]
Tags: facebook·George Kao·linkedin·social media training·twitter·webinar training
George Kao on Social Media, 15 Minutes/Day: Join Me Tuesday 5 pm ET/2 pm PT
September 20th, 2009 · 2 Comments · Marketing Techniques and Philosophies, Web 2.0/Social Media
I learn so much from listening to George that I not only sat in on *three* of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco.
I’m absolutely thrilled to be co-hosting this call (with my friend Allison Nazarian). If you only pick one teleclass to attend in the next few months, make it this one.
Tags: facebook·George Kao·linked in·social media in 15 minutes a day·twitter
