|
|||||||
| If you'd like to get an update when we post new content, please click here to subscribe via RSS or to subscribe by e-mail. |
Seth Godin blogged something that I’ve long said. We live in a world where privacy is not a given. If you have a credit card, your life is an open book (one example among many). What Seth pointed out is that the lack of privacy isn’t what bothers us—it’s the ability of companies to take [...]
Tags: privacy·seth godin
Latest campaign from Bloggers Unite is to save the lives of the 4000 children per day who die for lack of clean drinking water. I just signed up to participate. Here’s the link if you’d like to add your blog to the chorus. Water is going to be the resource issue in the coming decades.
Tags:
The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.
Tags: advertising portals·general motors·google·social media networks·starbucks
Twitter is such a powerful tool! I’ve used it to connect and reach out, to learn about trends and issues, to amplify messages from people who are putting out great content, to build my network, to ask for advice and favors, to support people I wanted to do favors to, to give advice, to publicize events and products, to get speaking gigs and book sales, and simply to chat up with friends.
It’s possible my new follower is getting tons of value by lurking on over 900 Twitter feeds. But even if this person can’t think of anything to say, it would be only a couple of clicks to retweet messages that were especially compelling. Not to do so is leaving most of Twitter’s value on the table. In Twitter as in life, you gain much more value when you give as well as get.
Tags: twitter
I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]
Yankee Candle’s world headquarters is a few miles up the road from me. Today’s paper had a short article about recruiting people to dance in one of their commercials, to be filmed in the flagship store, in an attempt to go viral and be shared around thousands of times on YouTube. The company is modeling [...]
Tags: antwerp central station·do re mi·honda cog ad·tv commercial·viral ads·viral marketing·yankee candle
150 words a day for seven days. I can do this! When Michelle Shaeffer first told me about Jeannette Cates’ Blog 30 Challenge to write 30 posts in June, I decided not to participate. It was already a week into the moth when I learned about it, and I knew that with my sister’s family [...]
Tags:
Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
Tags: apple computer·bait-and-switch·facebook privacy·google·Guerrilla Marketing Goes Green·Jay Conrad Levinson·mark zuckerberg·san francisco chronicle·tim o'reilly·user bill of rights
 |
 |
 |
 |
 |
|
Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Will the Facebook Movie Really Hurt Facebook and Zuckerberg?
May 17th, 2010 · 1 Comment · General Commentary, Web 2.0/Social Media
An article on one of Newsweek’s blogs speculates that a movie scheduled for next October release will deeply hurt Facebook, and particularly the reputation of founder Mark Zuckerberg. the article also mentions Facebook’s much more immediate problems with various privacy and technical issues. The movie, says the article’s writer, Nick Summers, …portrays Zuckerberg as a [...]
[Read more →]
Tags: bill gates Jr.·facebook movie·mark zuckerberg·microsoft·newsweek·nick summers