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Entries Tagged as 'Web 2.0/Social Media'

Building Cooperative Marketing Relationships: Practicing What I Preach

January 27th, 2010 · 3 Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media

Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]

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Are Kids Really More Prone to Lie than Previously

November 30th, 2009 · 1 Comment · Business Ethics, Ethics: General, Web 2.0/Social Media

Here’s a depressing article that says today’s teens think they have to lie and cheat their way to success.
Sorry—I’m not buying it! Call me naive, but I’m the parent of both a teenage boy and a bit-past-teenaged girl. Among their friends, I see a delightfully high awareness about the importance of an ethical, socially conscious [...]

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With Social Media, I Can Cross Time Tunnels to the Distant Past

October 31st, 2009 · No Comments · Shel's Personal Life, Web 2.0/Social Media

Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in.
Today, I went to see that poet friend for the first time since around [...]

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Negroponte/Quadir: How Laptops and Cell Phones Attack Systemic Poverty in Developing Countries

October 28th, 2009 · 2 Comments · Abundance and Prosperity, People Helping People, Social and Economic Justice, Web 2.0/Social Media, poverty

Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost.
These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing technology [...]

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Blog Action Day “one of largest social action events ever held on the web”

October 17th, 2009 · No Comments · Energy & Sustainability, People Helping People, Web 2.0/Social Media

Organizers of Blog Action Day are pleased indeed, calling it “one of largest social action events ever held on the web.”
32,000 posts, including three world leaders: UK Prime Minister Gordon Brown, who got the very first UK post in just as the clock turned midnight–and staffers from President Obama and the ruling party of Spain.
CNN [...]

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Twitter: More on Why I Often Don’t Follow Back

October 12th, 2009 · 1 Comment · Web 2.0/Social Media

If you enjoyed my Twitter follow policy, here’s some insight as to how it works in real life.
When I receive a bunch of Twitter follow notices, I first scan them for any people I actually know. Of the remainder, if some include keywords of interest to me (e.g., on the environment, ethics, or marketing), I’m [...]

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Sidewiki Makes Me Question Google’s “Don’t Be Evil” Mantra

October 7th, 2009 · 2 Comments · Business Ethics, Ethics-International, Media Ethics, Transparency vs. Secrecy, Uncategorized, Web 2.0/Social Media

mmediate spark of this post (which has been brewing for over a week), is my deep concern about Google’s Sidewiki.Sidewiki, as I understand it, allows users who have the Google Toolbar installed to comment, unmoderated, in an area that appears on the left side of the webpage–but those comments are only visible to others who have the Toolbar installed! Among the many evils this can lead to: spamming, blocking site owners’ sources of revenue (or even replacing them with links that benefit those commenting), loss of control over one’s own website, black hat search technique, slander of site owners or contributors, unethical business practices such as deceptive advertising, and even something as simple as wrecking the aesthetic and content integrity of a carefully designed website

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Seven Keys to Get Me to Follow You on Twitter and Other Twitter Etiquette Tips

September 26th, 2009 · 4 Comments · Networking, Shel's Personal Life, Uncategorized, Web 2.0/Social Media

Inspired by a Tweet from Susan Harrow, I’ve decided to post my Twitter policy every once in a while.
Some of this may sound harsh. Please keep in mind that as a somewhat public figure, I am absolutely bombarded with messages not only on Twitter but through many other channels. I have to cope with about [...]

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George Kao’s Social Media Secrets: Notes From the Call

September 23rd, 2009 · 2 Comments · Networking, Web 2.0/Social Media

Yesterday, I co-hosted a teaching call with the amazing George Kao, a social media trainer who specializes in highly productive techniques for using social media (and who is socially conscious, too.
George gave me permission to share his very informative handout: his slides are at http://georgekao.com/socialslides
I also want to share a few of the takeaways
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George Kao on Social Media, 15 Minutes/Day: Join Me Tuesday 5 pm ET/2 pm PT

September 20th, 2009 · 2 Comments · Marketing Techniques and Philosophies, Web 2.0/Social Media

I learn so much from listening to George that I not only sat in on *three* of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco.

I’m absolutely thrilled to be co-hosting this call (with my friend Allison Nazarian). If you only pick one teleclass to attend in the next few months, make it this one.

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