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Entries Tagged as 'Web 2.0/Social Media'

Seth Godin: We Have No Privacy—Do You Really Care?

September 23rd, 2010 · Comments Off · privacy, Transparency vs. Secrecy, Web 2.0/Social Media


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Water Aid: A Burden for Thirst (#BloggersUnite)

September 11th, 2010 · 1 Comment · People Helping People, poverty, Web 2.0/Social Media


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10 Ways to Make Your Message Resonate with Green Consumers: Read My Article #blogboost

August 26th, 2010 · Comments Off · Marketing Techniques and Philosophies, Uncategorized, Web 2.0/Social Media


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Starbucks as Ad Network/Social Media? OMG #blogboost

August 25th, 2010 · 7 Comments · Demographics/Psychographics, Marketing Trends/News, Web 2.0/Social Media

The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.

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How NOT to be on Twitter #blogboost

August 24th, 2010 · 1 Comment · Web 2.0/Social Media

Twitter is such a powerful tool! I’ve used it to connect and reach out, to learn about trends and issues, to amplify messages from people who are putting out great content, to build my network, to ask for advice and favors, to support people I wanted to do favors to, to give advice, to publicize events and products, to get speaking gigs and book sales, and simply to chat up with friends.

It’s possible my new follower is getting tons of value by lurking on over 900 Twitter feeds. But even if this person can’t think of anything to say, it would be only a couple of clicks to retweet messages that were especially compelling. Not to do so is leaving most of Twitter’s value on the table. In Twitter as in life, you gain much more value when you give as well as get.

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Another Blog Challenge–OK, So I’m Crazy (#blogboost )

August 19th, 2010 · 2 Comments · Blog Tour, Marketing Techniques and Philosophies, Networking, People Helping People, Web 2.0/Social Media


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Why Do I Think this WON’T Go Viral?

July 23rd, 2010 · 5 Comments · Advertising, Web 2.0/Social Media


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OK, I’m In: The Seven-Day Mini #blog30 Challenge

June 24th, 2010 · 7 Comments · People Helping People, Shel's Personal Life, Web 2.0/Social Media


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Tim O’Reilly & SF Chronicle on Facebook Privacy Changes

May 21st, 2010 · 1 Comment · Business Ethics, Marketing Trends/News, privacy, Transparency vs. Secrecy, Web 2.0/Social Media

Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).

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Will the Facebook Movie Really Hurt Facebook and Zuckerberg?

May 17th, 2010 · 1 Comment · General Commentary, Web 2.0/Social Media


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