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Entries Tagged as 'Web 2.0/Social Media'

Seth Godin: We Have No Privacy—Do You Really Care?

September 23rd, 2010 · Comments Off · privacy, Transparency vs. Secrecy, Web 2.0/Social Media

Seth Godin blogged something that I’ve long said. We live in a world where privacy is not a given. If you have a credit card, your life is an open book (one example among many). What Seth pointed out is that the lack of privacy isn’t what bothers us—it’s the ability of companies to take [...]

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Water Aid: A Burden for Thirst (#BloggersUnite)

September 11th, 2010 · 1 Comment · People Helping People, poverty, Web 2.0/Social Media

Latest campaign from Bloggers Unite is to save the lives of the 4000 children per day who die for lack of clean drinking water. I just signed up to participate. Here’s the link if you’d like to add your blog to the chorus. Water is going to be the resource issue in the coming decades.

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10 Ways to Make Your Message Resonate with Green Consumers: Read My Article #blogboost

August 26th, 2010 · Comments Off · Marketing Techniques and Philosophies, Uncategorized, Web 2.0/Social Media

My latest article, 10 Ways to Make Your Message Resonate with Green Consumers, was published today on (Joel Makower’s very well-regarded enviro site). For anyone into Green marketing, I recommend this. (Of course, my book, Guerrilla Marketing Goes Green, goes into far more detail.) Creating original articles is one among several marketing and visibility [...]

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Starbucks as Ad Network/Social Media? OMG #blogboost

August 25th, 2010 · 7 Comments · Demographics/Psychographics, Marketing Trends/News, Web 2.0/Social Media

The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.

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How NOT to be on Twitter #blogboost

August 24th, 2010 · 1 Comment · Web 2.0/Social Media

Twitter is such a powerful tool! I’ve used it to connect and reach out, to learn about trends and issues, to amplify messages from people who are putting out great content, to build my network, to ask for advice and favors, to support people I wanted to do favors to, to give advice, to publicize events and products, to get speaking gigs and book sales, and simply to chat up with friends.

It’s possible my new follower is getting tons of value by lurking on over 900 Twitter feeds. But even if this person can’t think of anything to say, it would be only a couple of clicks to retweet messages that were especially compelling. Not to do so is leaving most of Twitter’s value on the table. In Twitter as in life, you gain much more value when you give as well as get.

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Another Blog Challenge–OK, So I’m Crazy (#blogboost )

August 19th, 2010 · 2 Comments · Blog Tour, Marketing Techniques and Philosophies, Networking, People Helping People, Web 2.0/Social Media

I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]

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Why Do I Think this WON’T Go Viral?

July 23rd, 2010 · 5 Comments · Advertising, Web 2.0/Social Media

Yankee Candle’s world headquarters is a few miles up the road from me. Today’s paper had a short article about recruiting people to dance in one of their commercials, to be filmed in the flagship store, in an attempt to go viral and be shared around thousands of times on YouTube. The company is modeling [...]

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OK, I’m In: The Seven-Day Mini #blog30 Challenge

June 24th, 2010 · 7 Comments · People Helping People, Shel's Personal Life, Web 2.0/Social Media

150 words a day for seven days. I can do this! When Michelle Shaeffer first told me about Jeannette Cates’ Blog 30 Challenge to write 30 posts in June, I decided not to participate. It was already a week into the moth when I learned about it, and I knew that with my sister’s family [...]

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Tim O’Reilly & SF Chronicle on Facebook Privacy Changes

May 21st, 2010 · 1 Comment · Business Ethics, Marketing Trends/News, privacy, Transparency vs. Secrecy, Web 2.0/Social Media

Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).

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Will the Facebook Movie Really Hurt Facebook and Zuckerberg?

May 17th, 2010 · 1 Comment · General Commentary, Web 2.0/Social Media

An article on one of Newsweek’s blogs speculates that a movie scheduled for next October release will deeply hurt Facebook, and particularly the reputation of founder Mark Zuckerberg. the article also mentions Facebook’s much more immediate problems with various privacy and technical issues. The movie, says the article’s writer, Nick Summers, …portrays Zuckerberg as a [...]

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