My latest article, 10 Ways to Make Your Message Resonate with Green Consumers, was published today on GreenBiz.com (Joel Makower’s very well-regarded enviro site). For anyone into Green marketing, I recommend this. (Of course, my book, Guerrilla Marketing Goes Green, goes into far more detail.) Creating original articles is one among several marketing and visibility [...]
Entries Tagged as 'Web 2.0/Social Media'
Starbucks as Ad Network/Social Media? OMG #blogboost
August 25th, 2010 · View Comments · Demographics/Psychographics, Marketing Trends/News, Web 2.0/Social Media
The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.
Tags: advertising portals·general motors·google·social media networks·starbucks
How NOT to be on Twitter #blogboost
August 24th, 2010 · View Comments · Web 2.0/Social Media
Twitter is such a powerful tool! I’ve used it to connect and reach out, to learn about trends and issues, to amplify messages from people who are putting out great content, to build my network, to ask for advice and favors, to support people I wanted to do favors to, to give advice, to publicize events and products, to get speaking gigs and book sales, and simply to chat up with friends.
It’s possible my new follower is getting tons of value by lurking on over 900 Twitter feeds. But even if this person can’t think of anything to say, it would be only a couple of clicks to retweet messages that were especially compelling. Not to do so is leaving most of Twitter’s value on the table. In Twitter as in life, you gain much more value when you give as well as get.
Tags: twitter
Another Blog Challenge–OK, So I’m Crazy (#blogboost )
August 19th, 2010 · View Comments · Blog Tour, Marketing Techniques and Philosophies, Networking, People Helping People, Web 2.0/Social Media
I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]
Why Do I Think this WON’T Go Viral?
July 23rd, 2010 · View Comments · Advertising, Web 2.0/Social Media
Yankee Candle’s world headquarters is a few miles up the road from me. Today’s paper had a short article about recruiting people to dance in one of their commercials, to be filmed in the flagship store, in an attempt to go viral and be shared around thousands of times on YouTube. The company is modeling [...]
Tags: antwerp central station·do re mi·honda cog ad·tv commercial·viral ads·viral marketing·yankee candle
OK, I’m In: The Seven-Day Mini #blog30 Challenge
June 24th, 2010 · View Comments · People Helping People, Shel's Personal Life, Web 2.0/Social Media
150 words a day for seven days. I can do this! When Michelle Shaeffer first told me about Jeannette Cates’ Blog 30 Challenge to write 30 posts in June, I decided not to participate. It was already a week into the moth when I learned about it, and I knew that with my sister’s family [...]
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Tim O’Reilly & SF Chronicle on SF Privacy Changes
May 21st, 2010 · View Comments · Business Ethics, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media, privacy
Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
Tags: apple computer·bait-and-switch·facebook privacy·google·Guerrilla Marketing Goes Green·Jay Conrad Levinson·mark zuckerberg·san francisco chronicle·tim o'reilly·user bill of rights
Wow! Talk About Speed to Market: 21 Days from Concept to Release
May 3rd, 2010 · View Comments · Business-general, General Commentary, Web 2.0/Social Media
Ever hear of the first-mover advantage? That’s a concept that Gravity Switch, a local web services firm here in Western Massachusetts, clearly understands. In three weeks, these guys came up with an idea (for a kiosk to frame an iPad, for touchscreen applications like museum displays), got the thing—called “iBracket”—prototyped and built, and started selling [...]
Tags: gravity switch·iBracket·iPad frame·kiosk·speed to market
Why I Read People I Disagree With
April 30th, 2010 · View Comments · Diversity, General Commentary, Shel's Personal Life, Web 2.0/Social Media, language
Ryan, while you and I are poles apart politically (I think Obama has sold out to the conservatives), and while I do consider myself a person of faith, I don’t happen to be a Christian, or particularly religious. But for me, those are not reasons to unsub. You always keep a civil tone, and I think core disagreements force me to rethink my positions, justify them to myself, and sometimes find them wanting and shift.
Tags: civil disagreement·conservative christians·ethics·Ryan Healy
Will the Facebook Movie Really Hurt Facebook and Zuckerberg?
May 17th, 2010 · View Comments · General Commentary, Web 2.0/Social Media
An article on one of Newsweek’s blogs speculates that a movie scheduled for next October release will deeply hurt Facebook, and particularly the reputation of founder Mark Zuckerberg. the article also mentions Facebook’s much more immediate problems with various privacy and technical issues. The movie, says the article’s writer, Nick Summers, …portrays Zuckerberg as a [...]
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Tags: bill gates Jr.·facebook movie·mark zuckerberg·microsoft·newsweek·nick summers