My latest article, 10 Ways to Make Your Message Resonate with Green Consumers, was published today on GreenBiz.com (Joel Makower’s very well-regarded enviro site). For anyone into Green marketing, I recommend this. (Of course, my book, Guerrilla Marketing Goes Green, goes into far more detail.) Creating original articles is one among several marketing and visibility [...]
Entries Tagged as 'Uncategorized'
Dilbert’s Scott Adams Builds a Green Home #blogboost
August 23rd, 2010 · View Comments · Energy & Sustainability, Shel's Personal Life, Uncategorized
If you think we in the Green movement tend to take ourselves waaaay too seriously, here’s a bit of comic relief. Dilbert creator Scott Adams describes with excruciating humor all the missteps in building a Green home. I can relate. In my own Greener home adventures, we’ve discovered… Solar panels without hinges cost A LOT [...]
Tags: dilbert·geothermal heat·scott adams·solar hot water·solar photovoltaic PV
A Concentrated Dose of Marcia Yudkin, Marketing Genius–Plus Other Goodies (#blogboost )
August 20th, 2010 · View Comments · Marketing Techniques and Philosophies, Marketing Trends/News, Uncategorized
Marcia Yudkin’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).
The point I’m making is that Marcia is someone well worth paying attention to.
Crucial Lessons from the BP Deepwater Horizon Disaster
July 29th, 2010 · View Comments · Business Ethics, Energy & Sustainability, Uncategorized
All deep-sea offshore drilling needs to be shut down until the appropriate safety measures are in place so that Deepwater Horizon is not repeated. It’s a lot harder to put the genie back in the bottle than to keep it in to begin with.
Tags: bp·deep sea oil drilling·deepwater horizon·energy policy·fossil fuels·nuclear power
See You In Mid-July
July 1st, 2010 · View Comments · Uncategorized
I don’t expect to be posting much for the next two weeks, as I’ll be out of the country. I do have one guest post in hand that I’ll schedule, and I’m hoping to get one or two more before I actually leave. Let me just take a moment to say thanks for reading, and [...]
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Ethics Considerations for Membership in a Green Marketers Association, Part 1: Accomplishments
June 26th, 2010 · View Comments · Business Ethics, Energy & Sustainability, International Association of Earth-Conscious Marketers, Uncategorized
Membership in the International Association of Eco-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow
Here are some I’m thinking about:
Tags: green marketers association·International Association of Earth-Conscious Marketers·membership standards
Is SRI in Africa About to Come of Age?
June 21st, 2010 · View Comments · Business Ethics, Democracy, Ethics in Government, Peace and War, Social and Economic Justice, Socially Responsible Investing, Uncategorized
Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.
Tags: arbenz coup guatemala·cia·Mossadeq coup iran·ron robins·socially responsible investing·sri·sullivan principles
A 2-1/2 Year-Old Encounters the iPad
April 10th, 2010 · View Comments · Uncategorized
I was in my 20s the first time I ever saw a personal computer, and 27 before I had one of my own. That was three years before my older child was born. My kids grew up with computers. Now comes a generation that will grow up with personal devices. They may never use a [...]
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Is It Time for the “Elm Street Economy?”
January 5th, 2010 · Comments Off · Abundance and Prosperity, Energy & Sustainability, People Helping People, Uncategorized
It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated. I’ve [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
Stand Against Injustice! Join These Two Facebook Groups
December 29th, 2009 · Comments Off · People Helping People, Social and Economic Justice, Uncategorized
1. Have you heard about the barbaric, fascistic anti-homosexuality law in Uganda? Yes, they’re calling for the death penalty for consensual sex. Read CNN’s article. Here’s the group to oppose it, please join. 2. Especially if you’re in Western Mass, but even if you’re not: a Facebook support group has sprung up for the Northampton, [...]
Tags: anti-gay legislation·death penalty·facebook groups·northampton arson·uganda anti homosexual bill
