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I suspect strongly that Dan Kennedy studied Jeffrey Lant, and that Lant studied Melvin Powers, and that Powers studied John Caples and Hopkins, and back it goes, past Lincoln, Jefferson, and Franklin, at least as far as the Biblical Abraham, who used his marketing skills to persuade God not to destroy Sodom and Gomorrah if he could find ten righteous people.
Tags: abraham lincoln·Alex Mandossian·Benjamin Franklin·Claude Hopkins·Dan Kennedy·idea virus·Janet Switzer·Jay Abraham·Jeffrey Lant·John Caples·Melvin Powers·nancy marmolejo·seth godin·shannon cherry·sodom and gomorra·thomas jefferson·thought leadership
If you think we in the Green movement tend to take ourselves waaaay too seriously, here’s a bit of comic relief. Dilbert creator Scott Adams describes with excruciating humor all the missteps in building a Green home. I can relate. In my own Greener home adventures, we’ve discovered… Solar panels without hinges cost A LOT [...]
Tags: dilbert·geothermal heat·scott adams·solar hot water·solar photovoltaic PV
Marcia Yudkin’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).
The point I’m making is that Marcia is someone well worth paying attention to.
All deep-sea offshore drilling needs to be shut down until the appropriate safety measures are in place so that Deepwater Horizon is not repeated. It’s a lot harder to put the genie back in the bottle than to keep it in to begin with.
Tags: bp·deep sea oil drilling·deepwater horizon·energy policy·fossil fuels·nuclear power
I don’t expect to be posting much for the next two weeks, as I’ll be out of the country. I do have one guest post in hand that I’ll schedule, and I’m hoping to get one or two more before I actually leave. Let me just take a moment to say thanks for reading, and [...]
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Membership in the International Association of Eco-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow
Here are some I’m thinking about:
Tags: green marketers association·International Association of Earth-Conscious Marketers·membership standards
Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.
Tags: arbenz coup guatemala·cia·Mossadeq coup iran·ron robins·socially responsible investing·sri·sullivan principles
I was in my 20s the first time I ever saw a personal computer, and 27 before I had one of my own. That was three years before my older child was born. My kids grew up with computers. Now comes a generation that will grow up with personal devices. They may never use a [...]
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It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated. I’ve [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
