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My friend Elsom Eldridge has a nice article about how to avoid becoming “Social Media Roadkill.” And I agree with almost everything he says. Almost everything. With my usual focus on transparency, here’s what I disagree with (emphasis added): Be personable but don’t give people a reason to dislike you. Mention your dog or your [...]
I don’t know how you forge a letter from an imaginary person on someone else’s official letterhead—twice!—and call it an accident.
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I just answered a reporter query about sponsored blogs and sponsored tweets–specifically whether they should be disclosed. And that led me to meditate on the question of whether it is ethical to ghostwrite tweets and blogs for other people. I have a very clear opinion on both of these scenarios. But I’m going to shut [...]
Perry Marshall has a really good article about online privacy concerns, the Google experience yay and nay, and Google’s first real competitor in general search–Bing. It’s getting a lot of comments, including this one from me. I discuss not only transparency vs. secrecy, but also the Google user experience, talk about the USP (Unique Selling [...]
Tags: 1984·bing·dystopian novels·fahrenheit 451·google·perry marshall·privacy·transparency
Great discussion on Green Biz between Green business expert Joel Makower and emotional intelligence expert Daniel Goleman, on the roles of informed consumers, “radical transparency,” and social media in eco-friendly consumer buying patterns. Start with Makower’s post, click over to Goleman’s response, and then read the comments on both pages. This was my comment: I [...]
Tags: danile goleman·greenwashing·joel makower·radical transparency·social media·social proof
Very disturbing article on Total Health Breakthroughs about a deliberate campaign by Merck to intimidate, defund ,and otherwise make life miserable for doctors who dared to speak out about the nasty and sometimes-lethal side effects of Vioxx. I am not in a position to evaluate the claims this article makes, but if there’s any truth [...]
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I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.”
Tags: doonesbury·skittles·twitter
Just yesterday, I blogged about the massive user outcry over Facebook’s new Terms of Use. Last night, CNet reported that the social networking giant had retreated. Facebook CEO Mark Zuckerberg acknowledged the controversy, saying, “we have decided to return to our previous terms of use while we resolve the issues that people have raised.” And [...]
Tags: facebook terms of use
Facebook’s recently adopted Terms of Use are attracting harsh attention in the online world. Ownership; Proprietary Rights Except for User Content and Applications/Connect Sites, all materials, content and trademarks on the Facebook Service are the property of Facebook and/or its licensors and are protected by all relevant IP laws and other proprietary rights OK, no [...]
President Barack Obama is off to a great start. Some of these stories you may have heard about–others were quieter. Began his foreign policy by calling several Middle East leaders (Palestinian Authority President Mahmoud Abbas, Egypt’s President Hosni Mubarak, Prime Minister Ehud Olmert of Israel and Jordan’s King Abdullah–but not, unfortunately, any representative of Hamas) [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
