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One of the fun things about social media marketing is that you rub shoulders with other social media marketers, and there a bunch of smart folks with lots of good ideas. I’m always in learning mode, and a lot of my consulting practices synthesizes a gazillion bits I’ve picked up from a book, blog, teleseminar, [...]
When someone contacts me regarding my copywriting/consulting services, I send back an e-mail response that includes the following:
Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.
In other words, I am putting out my values and stating clearly that I will not accept projects in conflict with my values. I have in fact occasionally turned down projects because they were promoting causes I actively disagree with.
Tags: elane photography·ethics·gay weddings·new mexico human rights·right to refuse work·same-sex marriage
For many years, I’ve been writing about the Abundance Principle: a corollary to the Law of Attraction that I’ve been espousing long before I ever heard of Law of Attraction. Basically it’s the idea that the universe is abundant; there’s enough good stuff for all, despite kinks in distribution. And that if you focus on [...]
Tags: abundance principle·africa·guerrilla marketing goes green speaking tour
Just back from a week aboard a cruise ship, with almost no Internet access (Yeah, I could have bought access at 75 cents a minute, but I saw no reason to grab my email at highway robbery prices. I did manage to use an Internet cafe on shore, twice, just to check if my Virtual [...]
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The award has two components. You have to first list 10 honest things about yourself (and make them interesting), and second present the award to seven other bloggers.
Tags: Guy Kawasaki·honest scrap award·Joan Stewart·Kare Anderson·mark joyner·Michel Fortin·Patrick Byers·Ryan Healy·Shel Horowitz·Susan Daffron
Turning 52 today–and I feel very, very blessed. In fact, since I was about 15, life continues to get better and better. 15-20 was better than what had come before–the time in my life when I figured out who I was and accepted it, began to make friends on my own, and experienced the last [...]
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No matter how many times I called and got voicemail, I never left a negative message. No matter how many weeks went by with no communication, I always approached each new call without recrimination. I listened politely to the editor complain about the agent, and on other calls, the agent complain about the editor. But when I needed to complain I vented to someone who had no involvement in the deal.
And now, finally, we have a deal that all four parties–myself, my co-author, his agent, and the editor at the publishing house–are all happy with.
Tags: book publishing·positivity
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
My Own Garden and Local Farms’ Tomato Crop: Casualties of the Global Economy
August 12th, 2009 · 3 Comments · Energy & Sustainability, General Commentary, Shel's Personal Life, Uncategorized
Who knew? The tomato blight that’s been ravaging organic farms and gardens in my area of Western Massachusetts has been traced to starter plants apparently grown originally at one location in the South, and shipped to some of the big-box suppliers like Wal-Mart. I know at least three local farms growing tomatoes in commercial quantities [...]
[Read more →]
Tags: late blight·local economies·organic farming·sustainable agriculture·tomatoes