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Ryan, while you and I are poles apart politically (I think Obama has sold out to the conservatives), and while I do consider myself a person of faith, I don’t happen to be a Christian, or particularly religious. But for me, those are not reasons to unsub. You always keep a civil tone, and I think core disagreements force me to rethink my positions, justify them to myself, and sometimes find them wanting and shift.
Tags: civil disagreement·conservative christians·ethics·Ryan Healy
Speaking in Switzerland at a conference dominated by Russians was fun and interesting. I’m likely to share some insights down the road. I was one of only three Americans on the program. Internet access was very limited during that week, so no blogging from me. But I’m home now.
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Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated market. First of all, almost every restaurant (and they are numerous), not only on Ocean Drive but on several of [...]
Tags: competition·deco district·marketing techniques·miami beach·shills·south beach
Rule Number One of my approach to marketing is to treat the customer right. As I say in my books, it’s far cheaper to bring back an existing customer than to have to go out and recruit a new one. And even in the following case, where there is no likelihood of a repeat purchase, [...]
It started our first Chanukah in our “new” home–the 1743 Colonial farmhouse we bought in 1998. For the first chunk of my kids’ lives, we lived close to the center of town, a dense and fairly urban residential neighborhood. Then we moved to this ancient and wonderful home on a working dairy farm (my hard-working [...]
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Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in. Today, I went to see that poet friend for the first time since [...]
Tags: facebook·friendships·reconnecting·social media·twitter
Inspired by a Tweet from Susan Harrow, I’ve decided to post my Twitter policy every once in a while. Some of this may sound harsh. Please keep in mind that as a somewhat public figure, I am absolutely bombarded with messages not only on Twitter but through many other channels. I have to cope with [...]
If you don’t count my toddler rebellion against smoking at about age three, I’ve been an environmental activist for 37 years. And yet the Green Work conference tomorrow in New Haven is only the second actual environmental conference I can remember speaking at (I did speak at a couple of anti-nuclear events in the 1970s, [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
A 35th High School Reunion, a Final Concert, and a Graduation
June 6th, 2010 · 1 Comment · General Commentary, Shel's Personal Life
It’s been quite a week for family milestone events. The Reunion By coincidence, my wife’s 35th high school reunion was the same evening as the day we crammed our new-college-graduate daughter’s gear in our little hatchback and delivered her to New York for the summer. Since we were in town anyway, we decided to splurge [...]
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Tags: concert·graduation·high school reunion·new england conservatory·oberlin college