Speaking in Switzerland at a conference dominated by Russians was fun and interesting. I’m likely to share some insights down the road.
I was one of only three Americans on the program.
Internet access was very limited during that week, so no blogging from me. But I’m home now.
Entries Tagged as 'Shel's Personal Life'
And Now, Back to Our Regularly Scheduled Programming
February 13th, 2010 · No Comments · Shel's Personal Life
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Building Cooperative Marketing Relationships: Practicing What I Preach
January 27th, 2010 · 4 Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media
Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
Shills and Specials: Running the Gauntlet on Ocean Drive
January 18th, 2010 · 1 Comment · Advertising, Marketing Techniques and Philosophies, Shel's Personal Life
Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated market.
First of all, almost every restaurant (and they are numerous), not only on Ocean Drive but on several of the [...]
Tags: competition·deco district·marketing techniques·miami beach·shills·south beach
Another Case of Customer Service Stupidity
January 17th, 2010 · 1 Comment · Business Ethics, Customer Service as Marketing, Shel's Personal Life
Rule Number One of my approach to marketing is to treat the customer right. As I say in my books, it’s far cheaper to bring back an existing customer than to have to go out and recruit a new one. And even in the following case, where there is no likelihood of a repeat purchase, [...]
A Chanukah Tradition at Our Farmhouse
December 12th, 2009 · 1 Comment · Shel's Personal Life
It started our first Chanukah in our “new” home–the 1743 Colonial farmhouse we bought in 1998. For the first chunk of my kids’ lives, we lived close to the center of town, a dense and fairly urban residential neighborhood. Then we moved to this ancient and wonderful home on a working dairy farm (my hard-working [...]
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With Social Media, I Can Cross Time Tunnels to the Distant Past
October 31st, 2009 · No Comments · Shel's Personal Life, Web 2.0/Social Media
Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in.
Today, I went to see that poet friend for the first time since around [...]
Tags: facebook·friendships·reconnecting·social media·twitter
Seven Keys to Get Me to Follow You on Twitter and Other Twitter Etiquette Tips
September 26th, 2009 · 4 Comments · Networking, Shel's Personal Life, Uncategorized, Web 2.0/Social Media
Inspired by a Tweet from Susan Harrow, I’ve decided to post my Twitter policy every once in a while.
Some of this may sound harsh. Please keep in mind that as a somewhat public figure, I am absolutely bombarded with messages not only on Twitter but through many other channels. I have to cope with about [...]
Off to New Haven to Speak on Enviro-Marketing
September 10th, 2009 · No Comments · Energy & Sustainability, Shel's Personal Life
If you don’t count my toddler rebellion against smoking at about age three, I’ve been an environmental activist for 37 years. And yet the Green Work conference tomorrow in New Haven is only the second actual environmental conference I can remember speaking at (I did speak at a couple of anti-nuclear events in the 1970s, [...]
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My Own Garden and Local Farms’ Tomato Crop: Casualties of the Global Economy
August 12th, 2009 · 2 Comments · Energy & Sustainability, General Commentary, Shel's Personal Life, Uncategorized
Who knew? The tomato blight that’s been ravaging organic farms and gardens in my area of Western Massachusetts has been traced to starter plants apparently grown originally at one location in the South, and shipped to some of the big-box suppliers like Wal-Mart.
I know at least three local farms growing tomatoes in commercial quantities that [...]
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Tags: late blight·local economies·organic farming·sustainable agriculture·tomatoes