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Reviewed by Shel Horowitz A very good basic introduction to the most important social network platforms–and some truly extraordinary content about how and why to use video to achieve massive conversion rates. A nice Q&A section answers several common beginner questions, very sensibly. Clearly written, and delightfully formatted for easy on-screen reading. Shama also walks [...]
Tags: blogs·facebooik·linkedin·shama hyder·The Zen of Social Media Marketing·twitter·video
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
