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Joan Druett, my New Zealand pirate historian friend, blogged about Random House UK’s contract clause regulating the morality of its children’s authors (It’s the second post on august 21. There’s also a very interesting post on August 23 about politicians and the books they [in many cases] purport to write. Obama, apparently, actually writes his [...]
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Interview with Peter Bowerman, author of The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living (Fanove Publishing; 2007) What’s the most important lesson in your book? I’d have to say – and this is based on my own reflections as well as a LOT of feedback from readers – the biggest lesson [...]
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In a few minutes, I’m heading into downtown L.A. for my 12th Book Expo America. I’m remembering the first time I did the show in L.A. It was only my second BEA, and I struck up a conversation in a booth that led ultimately to the contract for my fifth book, Grassroots Marketing: Getting Noticed [...]
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Those who travel frequently know that different guidebook brands cater to different tastes. If you want American-style hotels and restaurants and don’t mind paying well for them, pick up Fodor. If you don’t mind sweeping off the bugs before you roll out your sleeping bag on a hard youth hostel bench, grab Let’s Go. If [...]
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In the last couple of days, quite a number of “players” in the world of publishing have taken a stand against Amazon’s completely unreasonable demand that digital publishers use their digital printer. Among those lining up: PMA (formerly known as Publishers Marketing Association, in the process of rebranding as Independent Book Publishers Association–the statement doesn’t [...]
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For years, I’ve been a proponent of viral marketing; as one among may examples, it’s the main tool I’ve used to gain support for the Business Ethics Pledge. One of the best viral marketers I know is Ken McArthur, known for his joint-venture Internet marketing conferences. I met Ken several years ago at one of [...]
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Angela Adair-Hoy, co-owner of Booklocker, has posted a number of links on her Writers Weekly blog, including an online petition as well as contacts for Amazon execs. If you want to register your protest about the demand to only print at BookSurge, or if you want to better understand the fallacies of such a move [...]
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Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel. I don’t [...]
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Advertising maven Ben Mack’s Poker Without Cards goes deeper into the human psyche than even the very provocative Daniel Quinn, and with the same kind of unexpected mind twists.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Amazon’s Stupid Anti-Competitive Move
March 29th, 2008 · 6 Comments · Abundance and Prosperity, Business Ethics, General Commentary, Publishing
Amazon wants to force publishers to use its wholly-owned printer, yesterday’s Wall Street Journal reports. If it thinks this is a good idea, amazon.com needs its collective head examined. I think it’s one of the dumbest moves I’ve heard of in a loooong time. Amazon gets a lot of its books through a company called [...]
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