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Entries Tagged as 'privacy'

Seth Godin: We Have No Privacy—Do You Really Care?

September 23rd, 2010 · Comments Off · privacy, Transparency vs. Secrecy, Web 2.0/Social Media

Seth Godin blogged something that I’ve long said. We live in a world where privacy is not a given. If you have a credit card, your life is an open book (one example among many). What Seth pointed out is that the lack of privacy isn’t what bothers us—it’s the ability of companies to take [...]

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How To Sue A Telemarketer In Small Claims Court

August 26th, 2010 · 1 Comment · Advertising, Marketing Techniques and Philosophies, People Helping People, privacy

Guest post by Steve Ostrow [Editor's note: I was sent a review copy of this book, and enjoyed its playful approach to an intimidating subject. So when I was asked if I'd give Steve a forum during his launch, I gladly agreed.] Congress has spoken! Anti-telemarketing legislation has been passed. Under reasonable restrictions, certain tactics [...]

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Tim O’Reilly & SF Chronicle on Facebook Privacy Changes

May 21st, 2010 · 1 Comment · Business Ethics, Marketing Trends/News, privacy, Transparency vs. Secrecy, Web 2.0/Social Media

Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).

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