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Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
Name: Shel Horowitz
Location: Hadley, Massachusetts, United States
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Publishing: Technical Aspects