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Seth Godin blogged something that I’ve long said. We live in a world where privacy is not a given. If you have a credit card, your life is an open book (one example among many). What Seth pointed out is that the lack of privacy isn’t what bothers us—it’s the ability of companies to take [...]
Tags: privacy·seth godin
Guest post by Steve Ostrow [Editor's note: I was sent a review copy of this book, and enjoyed its playful approach to an intimidating subject. So when I was asked if I'd give Steve a forum during his launch, I gladly agreed.] Congress has spoken! Anti-telemarketing legislation has been passed. Under reasonable restrictions, certain tactics [...]
Tags: disruptions·how to sue a telemarketer·interruptions·steve ostrow
Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
Tags: apple computer·bait-and-switch·facebook privacy·google·Guerrilla Marketing Goes Green·Jay Conrad Levinson·mark zuckerberg·san francisco chronicle·tim o'reilly·user bill of rights
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
